By Karina Meza Millennials and laundry machines aren’t often mentioned in the same sentence. I mean, who really looks forward to washing their clothes? But LG Electronics successfully brought the two together, with a very clean cut promo, made for the social media age. The connection...
In these times of unity, Marc and Kathy set aside a few moments to bicker about the coronavirus. Is the media over-hyping it? Or is it covering the crisis responsibly? It’s a divide that seems to break down by age groups. Older folks (boomers included) reportedly...
By Mark Wright Don’t treat PR like a box to check. It shouldn’t be, “Yeah, we put out that news release.” Or, “Sure, we posted contents on all of our channels.” Or, “Oh yeah, we remembered to recycle that media alert as a newsletter article.” We...
“Wow. What just happened?” That’s what just about anybody who watched Gayle King’s CBS This Morning interview with R. Kelly would have asked as the piece ended in chaos. Fox 5 DC anchor Shawn Yancy called in On The Marc Media’s own Marc Silverstein to...
When media pitching: get to the point. Reporters and editors have less than no time, and you’re lucky to get one bite at the apple. Don’t waste it with a wordy elevator speech, because they’re getting off at the Mezzanine. Wordsmith it down to a New...
You don’t realize it’s a problem, but Facebook now has the cure for the dire loneliness of watching online videos by yourself. The social network is rolling out a new feature called “Watch Party,” and you’re invited. It allows you and other users to simultaneously...
The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...
Your website is the first impression of your brand — and you know what they say about first impressions. Most customers decide in the first ten seconds whether or not they’ll stay on your website to browse around, and you need to make sure that...
Selling a media pitch to reporters can be tricky work. Reporters are usually busy and will tell you they “don’t have time,” but if you give them a compelling story tied up in a tight little bow, perhaps they might reconsider. Here are a few...
When it comes to social media we all know how important it can be for your business. But how do you make the shift from a “personal posting” mentality to utilizing social media to boost your brand? First, decide as a company if you want...
Let’s face it — sometimes, it’s hard to generate quality content for your brand’s social media and blogs. Consumers want new, exciting and interesting feeds to scroll through, and won’t settle for anything less. It can be hard to find inspiration for exciting content, but...
Don’t be fooled. Future bosses are stalking your social media. While your LinkedIn profile might be perfect, What about your other social media accounts? Have you gone through your Twitter, Instagram or Facebook to get rid of any risqué photos and posts you might have?...
All right, it’s time to prep for a big interview you are conducting. Rather than asking the same standard (and dare I say boring) questions, here are a few tips for creating interview questions that bypass the mundane and get down to the nitty-gritty. Do Your...
Is Instagram going to be the only social media app we ever need? No more need for SnapChat, Skype or FaceTime? Instagram launched IGTV, and it seems this app does everything those apps do plus your taxes. Okay, the taxes part is a bit of...
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