Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...
It’s the car everybody is talking about - Tesla. Innovative in mechanics and luxurious in design, many believe it is the first glimpse of what cars will look like in the future. If you have an extra 70 grand to drop, you might already be...
How a business responds to a negative review on Yelp has the power to influence the way consumers perceive the company and even impact their purchasing decisions. However, not just any reply will suffice. When responding to a negative review on Yelp, it is critical...
This week’s guest, Kim Kelly is an independent journalist, author, and organizer. She has been a regular labor columnist for Teen Vogue since 2018, and her writing on labor, class, politics, and culture has appeared in The New Republic, The Washington Post, The New York...
Let’s face it - there's a lot going on in the news right now. But apps like TikTok have been able to act as much-needed distractions from users’ chaotic day-to-day lives. Although TikTok started as a cringey, albeit entertaining app used by younger audiences, it...
Every day there seems to be a new scandal seizing the media’s attention. Former Rep. Katie Hill’s recent scandal caused her to resign from her congressional seat only ten months into her term. Her continued activity in the political limelight has inspired conversation over how...
This week’s guest brings a love of breaking news and community to the After Deadline discussion. ABC6’s Christie Ileto is most notable for her extensive national coverage of the arrest of Freddie Gray. Because she is no stranger to chasing down a story, she shares...
Being a journalist can sometimes mean becoming an expert in a field you never would have imagined. This week’s guest Natalie Walters is a money and business reporter for the Dallas Morning News. She shares her journey with journalism including jumping in feet first as...
This week’s guest discovered at a young age that there were people who got to go to Orioles baseball games for free – and the rest is history. While Michael Graff’s love for the Orioles hasn’t faltered over the years, his career path has shifted...
As a journalist for more than 20 years, Jonathan Choe’s passion lies in telling the stories that often go untold. In this episode, he takes us behind the scenes as a Senior Fellow at Discovery Institute and shares how his multi-media storytelling efforts bring insight...
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