Be honest, how many unread emails do you have in your inbox? It’s true, we get a TON of emails every day, and many of them never get opened. But why? It probably has something to do with ineffective subject lines. Statistics show that 64 percent...
2016 is right around the corner, so we've put together a preview of some digital marketing trends sure to surface in the new year. Here are our predictions: "Mobilegeddon" will obliterate desktop. According to Google, mobile traffic has overtaken desktop traffic in 10 different countries. The release of “mobilegeddon” earlier...
Digital ad fraud has a new price tag and it isn’t pretty. A recent study from Distil Networks, a digital security company, reports that digital ad fraud costs the industry a total of $18.5 billion each year. Distil predicts that digital spending will reach $56...
Great Scott! The future just arrived. October 21st, 2015 is the day Marty McFly (and Doc Brown??) arrive from the 1980’s in the beloved movie trilogy Back to the Future. In the film, McFly is on a mission to save his kids. In the real...
Have you ever looked at a tweet and thought. “Go home. You're drunk.” If you take a look at the Twitter accounts of some corporations, that thought might cross your mind too. Social media marketing is a recent development in the advertising world. There isn’t a right...
Pictures are worth a thousand words...
Demonic dolls, ghastly ghouls, and bloodthirsty boogeymen. Your nightmares could hold the key to your advertising success. A study from University of Cambridge examined the effects of shocking advertisements on viewers and found that disturbing content significantly increases attention, boosts memory, and positively influences behavior. Yes,...
They’re flashy, fun and oftentimes hilarious. You’ve seen GIFs all over Tumblr and Buzzfeed, but now, they’re trending on Twitter and even being used in ad campaigns (Disclaimer: Images featuring twerking rabbits and horse heads may appear). As Marc Silverstein can confirm, GIFs are… So what exactly...
Send this to friend
*By downloading the Insight, The Art of Tweeting you are also joining our newsletter.
