It’s the car everybody is talking about - Tesla. Innovative in mechanics and luxurious in design, many believe it is the first glimpse of what cars will look like in the future. If you have an extra 70 grand to drop, you might already be...
It was the announcement that sent shockwaves through the Twitter-verse. When Elon Musk, the world’s richest man, announced he would be buying Twitter for $44 billion, it's safe to say the world had questions. The top two trending questions after the announcement – “Why?” (we may...
How often do you catch someone reading the paper in a park? Not as often as you used to, that’s for sure. Newspaper sales are down and articles are significantly shorter. Why? Shorter attention spans. People are busy, on the go, and they don’t find...
You don’t just want to have social media… you want to make it work for your business. Planning ahead and setting realistic and attainable social media goals can help you achieve your business’s overall objectives. Want to increase your sales by 25%? Well, you may...
When was the last time you got a handwritten letter? Can’t remember? Don’t worry, neither can we. The convenience of email and social media is amazing but it’s not an excuse to be lazy. The fact that no one ever gets letters in the mail...
L.O.V.E.: 4 STEPS TO CREATING A SUCCESSFUL MARKETING CAMPAIGN L - LISTEN The first step to creating any marketing campaign is to LISTEN to what your clients need. What can you provide them that your competition can’t? Once you figure that out - don’t talk about YOUR...
Facebook has changed its algorithm - again. While the ridiculous numbers and calculations behind it may cause you to turn a blind eye, this time it could impact the way you reach potential customers. Enter engagement bait. You know, those posts that say “Like if...
Richard Montgomery High School football team’s hype video is a MUST-SEE. We’re calling it the best high school hype video of 2016. It rivals many college and professional level hype videos. In the spirit of full disclosure, it was produced by On The Marc Media,...
Be honest, how many unread emails do you have in your inbox? It’s true, we get a TON of emails every day, and many of them never get opened. But why? It probably has something to do with ineffective subject lines. Statistics show that 64 percent...
2016 is right around the corner, so we've put together a preview of some digital marketing trends sure to surface in the new year. Here are our predictions: "Mobilegeddon" will obliterate desktop. According to Google, mobile traffic has overtaken desktop traffic in 10 different countries. The release of “mobilegeddon” earlier...
Digital ad fraud has a new price tag and it isn’t pretty. A recent study from Distil Networks, a digital security company, reports that digital ad fraud costs the industry a total of $18.5 billion each year. Distil predicts that digital spending will reach $56...
Free. It’s the four letter word everyone loves. And it’s what Marlo Furniture is promising DC-area football fans this season in a promotion that could cost the chain millions. Already, The Washington Post, The Washington Business Journal, News Channel 8, CSN, ESPN 980, and Sportress...
Have you ever looked at a tweet and thought. “Go home. You're drunk.” If you take a look at the Twitter accounts of some corporations, that thought might cross your mind too. Social media marketing is a recent development in the advertising world. There isn’t a right...
Marketing can take many different forms--from print and digital advertising, to social media, to public relations. But regardless of the medium, all marketing efforts should share some key components. Here are eight things every marketing effort should incorporate: 1. Proper Targeting. Are you targeting the right...
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