Public Relations

How to Survive a PR Crisis

For most businesses, it’s not if a PR crisis will happen, but when. How you handle a public relations crisis will determine if you flourish or burn, making it imperative that organizations act quickly and effectively for a successful recovery. Here are sixteen steps to...

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How Will ChatGPT (AI) Impact Public Relations

How Will ChatGPT (AI) Impact Public Relations

ChatGPT is a powerful natural language processing model developed by OpenAI. It has the ability to generate coherent and contextually relevant responses to a wide range of prompts. This technology has the potential to transform the field of public relations by allowing organizations to communicate...

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The Ultimate Guide to Nonprofit Public Relations

The Ultimate Guide to Nonprofit Public Relations

Nonprofits need to tell their stories in order to attract stakeholders, donors, and champions of their cause. But without a good public relations strategy, your story – no matter how compelling – may never be heard. And if your story isn’t heard, your nonprofit may...

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How to deal with a PR crisis

Six Steps to Surviving a PR Crisis

For most businesses, it’s not if a PR crisis will happen, but when. How you handle a public relations crisis will determine if you flourish or burn, making it imperative that organizations act quickly and effectively for a successful recovery. Here are six essential steps...

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The Benefits of Hiring a Small PR Agency

The Benefits of Hiring a Small PR Agency

Perhaps your company is ready to begin promoting your brand but has found that pitching, scheduling, and following media hits is a more demanding task than you thought. It might be time to hire a public relations agency. But before hiring just any agency, consider...

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How to Set Up Google Alerts (and Why You Should)

How to Set Up Google Alerts

Keeping a close eye on industry news can be critical to your company’s success. Setting up Google alerts on hot topics can make it easier than ever. Follow these steps to set up your Google alerts. Go to Google.com/alerts Enter the topic or term...

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6 Ways Public Relations Can Help Your Business

6 Ways Public Relations Can Help Your Business

Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...

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4 PR Tips on How to Make a Comeback After a Scandal

4 PR Tips for Making a Comeback After a Scandal

Every day there seems to be a new scandal seizing the media’s attention. Former Rep. Katie Hill’s recent scandal caused her to resign from her congressional seat only ten months into her term. Her continued activity in the political limelight has inspired conversation over how...

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