The slap heard ‘round the world is still stinging Will Smith–Oscar winner for best actor, at least for the moment. With his team and showbiz executives trying to figure out what to do with him since his disastrous outburst at the Oscars, it’s clear Smith...
When you’re in a crisis, your words are all you have. Don’t waste the opportunity to take control of the narrative by using language that best suits your business. Here are some helpful tips to consider so your words don’t get in the way of...
When a crisis occurs involving your company it can suddenly feel like the world is coming apart around you. You’re tasked as the one on point to help bring it under control, but you aren’t sure where to even start. For your company, these challenges...
Drafting a media pitch can be one of the hardest writing assignments you’ll do. Why? Because reporters are a tough crowd to please, and they usually decide if what you wrote is worth their time in five seconds or less. You have limited time and...
When a PR crisis strikes, it comes in hot and ready to take your business down with it. Even the greatest of planners will need more than a multi-page document to survive a media firestorm. And if you're in denial that a crisis could ever...
You didn’t ask for the $#!T to hit the fan, but it did and now it's your job to get it under control. But it’s important to be strategic about your messaging and not allow a botched response to leave you treading in deeper waters....
As PR professionals, it’s no secret that we constantly strive to create newsworthy stories that keep us relevant and allow us to engage with our target audiences. While getting media coverage for our clients is extremely important, staying up-to-date on the news is also an...
We’re halfway through 2021 and there are already countless examples of businesses getting caught with their tail between their legs from inadequate public relations and crisis management. Here are a few: AstraZeneca announced the release of their COVID-19 vaccine and has encountered multiple PR faux...
A strategic message that gets the press writing about you today, could have been met with blank stares two years ago and may be obsolete next year. In developing your messaging to earn media placements and reach a broader customer base, remember that all messages...
By Karina Meza Millennials and laundry machines aren’t often mentioned in the same sentence. I mean, who really looks forward to washing their clothes? But LG Electronics successfully brought the two together, with a very clean cut promo, made for the social media age. The connection...
By Mark Wright Don’t treat PR like a box to check. It shouldn’t be, “Yeah, we put out that news release.” Or, “Sure, we posted contents on all of our channels.” Or, “Oh yeah, we remembered to recycle that media alert as a newsletter article.” We...
“Wow. What just happened?” That’s what just about anybody who watched Gayle King’s CBS This Morning interview with R. Kelly would have asked as the piece ended in chaos. Fox 5 DC anchor Shawn Yancy called in On The Marc Media’s own Marc Silverstein to...
Positive media coverage can open your business to new and lucrative opportunities. Getting in the spotlight starts with the perfect pitch to reporters and editors. Here are the essential dos and don'ts....
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