Ever feel constricted by Twitter’s character limit? Well, there’s a new solution in town. Twitter has recently made a big change to their platform called “Notes”. What Is Twitter Notes? This new feature allows you to ditch the 280 limit and write up to 2,500 words -...
Creating an original podcast can yield unexpected opportunities for brands and influencers alike. While getting a new podcast off the ground is easier than you might expect, there are still a few things you need to keep in mind before hitting that record button. Identify the...
Hi everyone! It’s Alex, Sera, and Abby, the current Summer 2022 interns. We’re excited to share with you the latest trends in PR, social media, and podcasts. Here’s what you need to know, to stay in the know this week! Public Relations Trends 1. Is Pride Month...
It was the announcement that sent shockwaves through the Twitter-verse. When Elon Musk, the world’s richest man, announced he would be buying Twitter for $44 billion, it's safe to say the world had questions. The top two trending questions after the announcement – “Why?” (we may...
“Wow. What just happened?” That’s what just about anybody who watched Gayle King’s CBS This Morning interview with R. Kelly would have asked as the piece ended in chaos. Fox 5 DC anchor Shawn Yancy called in On The Marc Media’s own Marc Silverstein to...
When was the last time you got a handwritten letter? Can’t remember? Don’t worry, neither can we. The convenience of email and social media is amazing but it’s not an excuse to be lazy. The fact that no one ever gets letters in the mail...
L.O.V.E.: 4 STEPS TO CREATING A SUCCESSFUL MARKETING CAMPAIGN L - LISTEN The first step to creating any marketing campaign is to LISTEN to what your clients need. What can you provide them that your competition can’t? Once you figure that out - don’t talk about YOUR...
In a sea of social media platforms, it’s hard to chart the right course for your business. Facebook? Linkedin? Twitter? What about Instagram or even Snapchat? Unless you have lots of time, plenty of content, and are a Kardashian, you probably don’t need to use...
It’s not what you say, it’s the way you say it - and Expertise says it loud and clear. In a just released list of the Best PR Firms in Fairfax, On The Marc Media makes the Top 12, scoring high marks for reputation, credibility,...
On Instagram, it’s no more one-and-done, no more struggling to find the absolute best selfie. Now you can pick a whole bunch of pictures or videos to share at one time. Don’t take this news lightly. Using this feature effectively can earn you likes, additional followers...
Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time. Pro-Tip: Preparing and following up for your media appearance are the keys to success. Preparing for Your Media Appearance Talking with a reporter is different than...
Positive media coverage can open your business to new and lucrative opportunities. Getting in the spotlight starts with the perfect pitch to reporters and editors. Here are the essential dos and don'ts....
Now that you understand the importance of a good news release, it is time to begin writing one. These ten tips will help you write a successful news release that brings your story to center stage: 1. Find a Newsworthy Angle Offer timely information about a recent event or expansion,...
Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...
Two is better than one. Well, at least when it comes to your business's social media. Facebook is one of the most popular social media platforms, but Instagram is becoming increasingly more popular. When businesses post on both Facebook and Instagram, they reach more people....
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