Media coverage can be beneficial for your brand especially against competitors. Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...
Let’s be honest, after the madness of Black Friday and Cyber Monday you might be overindulged with shopping. In case you need help getting back to the holiday spirit, that feeling you get when helping others might do the trick--that’s what #GivingTuesday is all about....
You have a happy customer--so pleased, in fact, that they take you up on your request to leave a rave review on Yelp. But then it happens--again. Their blurb doesn’t show up. Seems to happen all the time with Yelp, especially after you worked so...
We’ve all been there: foiled from tweeting because you topped the 140 character limit. But now, trying to shorten your message by deleting words or riiting in abbrevs (writing in abbreviations) may finally be a problem of the past. Twitter just changed the way it...
Richard Montgomery High School football team’s hype video is a MUST-SEE. We’re calling it the best high school hype video of 2016. It rivals many college and professional level hype videos. In the spirit of full disclosure, it was produced by On The Marc Media,...
Unless you’ve been on an electronics boycott the past 24 hours, you’ve probably heard the allegations of Melania Trump plagiarizing Michelle Obama’s speech from 2008. As always, the never-forgiving Interweb is having some fun at the expense of Mrs. Trump. Here are some of our...
While the news media constantly evolves, there are some constants. Whether it’s for online or on air, pitching a story still requires a compelling news release. It takes a lot to cut through the barrage of pitches sent to newsrooms. So before you hit “send”,...
On Friday, June 3rd, 2016, the world paused to mourn the death of boxing legend Muhammad Ali. Within split seconds of the report of his death, the great Muhammad Ali’s name was trending on social media. Known for his unbelievable boxing talent and his political...
The City of Brotherly Love is about to fall in love with Spotluck and the Philadelphia Business Journal is breaking the news. It is reported that the popular dining app is expanding to Philly, its first city outside its Maryland home base. Created in Bethesda,...
Stay in the loop with these trendy topics starting with a countdown of our favorites. The Levitating Boy Walker Stillman sure knows how to make a jump shot look effortless. So much so, that a picture of the Illinois high school basketball player going up for...
Be honest, how many unread emails do you have in your inbox? It’s true, we get a TON of emails every day, and many of them never get opened. But why? It probably has something to do with ineffective subject lines. Statistics show that 64 percent...
Thinking about those New Year's Resolutions you made to get back in shape? Luckily, the cold weather doesn’t have to get in the way of kickstarting your fitness goals. Certified running coaches and co-owners of Run Farther, Run Faster, Julie Sapper and Lisa Reichmann are...
2016 is right around the corner, so we've put together a preview of some digital marketing trends sure to surface in the new year. Here are our predictions: "Mobilegeddon" will obliterate desktop. According to Google, mobile traffic has overtaken desktop traffic in 10 different countries. The release of “mobilegeddon” earlier...
#GivingTuesday: the day when helping others overshadows second helpings. If Black Friday is the ‘main course’ of holiday spending, Giving Tuesday is a guilt-free dessert, a day entirely devoted to donating. Born in 2012, it doesn’t have cultural roots that run as deep as Thanksgiving’s,...
When it comes to technology, teenagers will always have the upper hand. Face it, they’re already experts at the next big app by the time adults learn about last one. In light of the latest sexting nightmare at a Colorado high school, in which students...
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