When media pitching: get to the point. Reporters and editors have less than no time, and you’re lucky to get one bite at the apple. Don’t waste it with a wordy elevator speech, because they’re getting off at the Mezzanine. Wordsmith it down to a New...
You don’t realize it’s a problem, but Facebook now has the cure for the dire loneliness of watching online videos by yourself. The social network is rolling out a new feature called “Watch Party,” and you’re invited. It allows you and other users to simultaneously...
The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...
Your website is the first impression of your brand — and you know what they say about first impressions. Most customers decide in the first ten seconds whether or not they’ll stay on your website to browse around, and you need to make sure that...
Selling a media pitch to reporters can be tricky work. Reporters are usually busy and will tell you they “don’t have time,” but if you give them a compelling story tied up in a tight little bow, perhaps they might reconsider. Here are a few...
Let’s face it — sometimes, it’s hard to generate quality content for your brand’s social media and blogs. Consumers want new, exciting and interesting feeds to scroll through, and won’t settle for anything less. It can be hard to find inspiration for exciting content, but...
All right, it’s time to prep for a big interview you are conducting. Rather than asking the same standard (and dare I say boring) questions, here are a few tips for creating interview questions that bypass the mundane and get down to the nitty-gritty. Do Your...
Is Instagram going to be the only social media app we ever need? No more need for SnapChat, Skype or FaceTime? Instagram launched IGTV, and it seems this app does everything those apps do plus your taxes. Okay, the taxes part is a bit of...
Unless you've been living under a rock, you've probably heard of IGTV by now. Instagrams new long-form verticle video sharing app. Are you ready to start your brands IGTV channel but unsure where to start? Here is a step by step guide to get your IGTV channel started...
Do you want unimaginable success? How about a life that continues to grow happier and more fulfilling? Not only is this life possible, but there is just one book you need to help you make it happen. It sounds unrealistic, right? One book that has...
Happy National Friendship Day! There is nothing better than that feeling when your new client shifts from a work partner to true friend. Today is National Friendship Day and we wanted to take a moment and reflect on the friendship we have with our client, iFLY...
Forget the controversy. Michelle Wolf Failed to Bring “The Funny.” Michelle Wolf is guilty of comedy’s greatest crime: She wasn’t funny. I know, I know. Everyone rushed to their usual corners and is framing the debate about her appearance at the White House Correspondents’ dinner....
When was the last time you got a handwritten letter? Can’t remember? Don’t worry, neither can we. The convenience of email and social media is amazing but it’s not an excuse to be lazy. The fact that no one ever gets letters in the mail...
By Marc Silverstein The Washington Post broke the story, and with it, busted a language barrier too. Whether you see it as blunt talk or coarse language, the paper used a curse word that is normally off-limits. The obscenity: shithole. Early Thursday night, in an online...
Google’s latest version of its Chrome browser, released in October 2017, makes website form submission safer for visitors, while adding a potential hiccup for unprepared website owners. Chrome will flag websites without a Secure Socket Layer (SSL) certificate as ‘not secure’ when visitors start to...
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