NEW EPISODE! The war on Christmas and your business -- the battle rages between the Bickersteins. Tis' the season for them to argue over whether you should be saying 'Merry Christmas' or 'Happy Holidays'. Listen and download now....
Studies show that 42% of Americans don't plan on getting the vaccine right away. In this episode of Off The Marc with The Bickersteins, Marc and Kathy talk about marketing the vaccine. While there's a lot of talk surrounding the vaccine itself, there isn't much...
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss TikTok and Instagram Reels. The differences, the similarities, how people make money from these, and all of the latest trends. They took to their newest staff member, Katelyn Eldred, to give them...
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss perfecting your business' video strategy. In the days of COVID-19 and remote culture, video has been thrust to the center stage. As Marc says, “If your business isn’t doing video–you should be. And...
This week on Off The Marc With The Bickersteins, Marc and Kathy open up a dialogue about some serious topics. Companies are rebranding because their names or logos are outdated, problematic, and/or racist, especially during this period of social change. To help guide the conversation, Mike Jackson,...
Did you know you ONLY need three good sentences to make sure your target audience finds your blog? This week on Off The Marc with the Bickersteins, Marc and Kathy are geeking out over a topic that a lot of companies want and need to...
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss "Karens", cancel culture, and the risk to you and your company's reputation. What will you do if an employee is caught on camera for saying the wrong thing? How can you protect...
How can you make your business relevant and build revenue during COVID-19? Are you taking the right steps to avoid disaster when you reopen? This week, on Off The Marc With The Bickersteins, Marc and Kathy discuss reopening your business. They look at past downturns, deciding...
A Bickerstein’s Podcast Exclusive: Veteran WTOP news reporter Neal Augenstein shares insider tips for PR pros. With coronavirus forcing many reporters to cover stories remotely, knowing how to “iPhone report” could mean big time media coverage of your clients. Plus, other amazing apps you need...
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