In the age of fast-paced news, it's easy to overlook the crucial role that journalists play when they put themselves in harm's way to report on conflicts like the recent Hamas terrorist attack on Israel and Russia’s war on Ukraine. These brave individuals are the...
On this week’s episode of After Deadline, we feature Alessandro Vitelli an experienced reporter, market analyst, and columnist that specializes in the energy and carbon market. Throughout his career, Vitelli has traveled across the globe and throughout the U.S., garnering a deep understanding of carbon markets...
On this week's episode of After Deadline, veteran NBC news reporter Kerry Sanders takes us inside his more than 30-year career at the network. Starting off in a job that paid $3.35 an hour, Sanders worked at several stations in Florida before landing a correspondent’s job...
For most businesses, it’s not if a PR crisis will happen, but when. How you handle a public relations crisis will determine if you flourish or burn, making it imperative that organizations act quickly and effectively for a successful recovery. Here are sixteen steps to...
In a crisis, your brand, your credibility, and your entire reputation are on the line. That’s why it’s essential to be prepared. Having a crisis management plan in place helps you get control of the situation and mitigate any potential long-term damage. Here, we provide...
While AI-powered content generation tools like ChatGPT offer several benefits, there are also potential dangers associated with their use. Here are some of the risks that businesses should be aware of....
ChatGPT is a powerful natural language processing model developed by OpenAI. It has the ability to generate coherent and contextually relevant responses to a wide range of prompts. This technology has the potential to transform the field of public relations by allowing organizations to communicate...
Local media coverage is one of the best ways to tell your story and boost your visibility. Whether you are raising awareness for a social cause, achieving a major step towards your mission, or hosting an event, you want everyone to know about it. But...
Nonprofits need to tell their stories in order to attract stakeholders, donors, and champions of their cause. But without a good public relations strategy, your story – no matter how compelling – may never be heard. And if your story isn’t heard, your nonprofit may...
In a crisis, your brand, your credibility, and your entire reputation are on the line. That’s why it’s essential to be prepared. Having a crisis management plan in place helps you get control of the situation and mitigate any potential long-term damage. Here, we provide...
For most businesses, it’s not if a PR crisis will happen, but when. How you handle a public relations crisis will determine if you flourish or burn, making it imperative that organizations act quickly and effectively for a successful recovery. Here are six essential steps...
With countless new social media strategies emerging every day, it can be difficult to decide which one your business should jump on next. Most recently, Meta (the parent company for Facebook, Instagram, and What’s App) widely rolled out Facebook Reels (basically FB’s version of TikTok)...
Perhaps your company is ready to begin promoting your brand but has found that pitching, scheduling, and following media hits is a more demanding task than you thought. It might be time to hire a public relations agency. But before hiring just any agency, consider...
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