A Bickerstein’s Podcast Exclusive: Veteran WTOP news reporter Neal Augenstein shares insider tips for PR pros. With coronavirus forcing many reporters to cover stories remotely, knowing how to “iPhone report” could mean big time media coverage of your clients. Plus, other amazing apps you need...
Ever wonder why you talk about tacos one minute and see an Instagram ad for 50%-off Mexican food a minute later? This week, we discuss advertising; from the evolution of traditional ads (think Yellow Pages) to digital, along with the marvels (or is it creepiness)...
By Karina Meza Millennials and laundry machines aren’t often mentioned in the same sentence. I mean, who really looks forward to washing their clothes? But LG Electronics successfully brought the two together, with a very clean cut promo, made for the social media age. The connection...
In these times of unity, Marc and Kathy set aside a few moments to bicker about the coronavirus. Is the media over-hyping it? Or is it covering the crisis responsibly? It’s a divide that seems to break down by age groups. Older folks (boomers included) reportedly...
By Mark Wright Don’t treat PR like a box to check. It shouldn’t be, “Yeah, we put out that news release.” Or, “Sure, we posted contents on all of our channels.” Or, “Oh yeah, we remembered to recycle that media alert as a newsletter article.” We...
By Marc Silverstein We’re early in 2020 and already examples of public relations crises are hitting the fan all around the globe: Boeing keeps taking it on the chin amid continued embarrassments over its 737 Max safety problems.The British Royal Family is roiling from the ongoing Harry-and-Meghan...
Every day there seems to be a new scandal seizing the media’s attention. Former Rep. Katie Hill’s recent scandal caused her to resign from her congressional seat only ten months into her term. Her continued activity in the political limelight has inspired conversation over how...
“Wow. What just happened?” That’s what just about anybody who watched Gayle King’s CBS This Morning interview with R. Kelly would have asked as the piece ended in chaos. Fox 5 DC anchor Shawn Yancy called in On The Marc Media’s own Marc Silverstein to...
When media pitching: get to the point. Reporters and editors have less than no time, and you’re lucky to get one bite at the apple. Don’t waste it with a wordy elevator speech, because they’re getting off at the Mezzanine. Wordsmith it down to a...
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