Google Analytics Part I: What Is It?

The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...

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Keeping it Clean: Re-Working Your Website

Your website is the first impression of your brand — and you know what they say about first impressions. Most customers decide in the first ten seconds whether or not they’ll stay on your website to browse around, and you need to make sure that...

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Creating a One-Stop Shop Story for Reporters

Selling a media pitch to reporters can be tricky work. Reporters are usually busy and will tell you they “don’t have time,” but if you give them a compelling story tied up in a tight little bow, perhaps they might reconsider. Here are a few...

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Pro Tips to Get in the News

As PR practitioners, we all share a common goal of making sure our stories are newsworthy.  While getting news coverage for our clients is extremely important, staying up-to-date on the news is also a vital step of the process. As Edward R. Murrow said, “We...

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Learn How To Strengthen Your Social Media with On The Marc Media's Tips

Strengthen Your Social Media

When it comes to social media we all know how important it can be for your business. But how do you make the shift from a “personal posting” mentality to utilizing social media to boost your brand? First, decide as a company if you want...

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Media Pitch Masterpiece

Drafting a media pitch can be one of the hardest writing assignments you’ll do. Why? Because reporters are a tough crowd to please, and they usually decide if what you wrote is worth their time in five seconds or less. You have limited time and...

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