Nonprofit Public Relations: The Power of Earned Media

By Kathy Silverstein Discover how Mothers Against Drunk Driving (MADD) got federal legislation passed through a targeted earned media campaign.  Earned Media Strategy for Nonprofits When the nonprofit Mothers Against Drunk Driving (MADD) was trying to get powerful new legislation passed through Congress, they knew they had to...

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The Ultimate Guide to Nonprofit Public Relations

Nonprofits need to tell their stories in order to attract stakeholders, donors, and champions of their cause. But without a good public relations strategy, your story – no matter how compelling – may never be heard. And if your story isn’t heard, your nonprofit may...

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Six Steps to Surviving a PR Crisis

For most businesses, it’s not if a PR crisis will happen, but when. How you handle a public relations crisis will determine if you flourish or burn, making it imperative that organizations act quickly and effectively for a successful recovery. Here are six essential steps...

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