Everyone can agree that ketchup is the superior condiment for the perfect burger. No? You don’t like ketchup? Well, ketchup lovers and haters alike are going to want to tune in to learn how ketchup and marketing pair together to help you create the perfect...
True or False? The COVID-19 pandemic causes charitable donations to plummet. That’s a trick question right? People were out of work, money was tight, so obviously donations decreased...
Much of today’s communication is done through likes and comments on Instagram, or emojis, and reactions on Facebook. All of the funny cat videos and TikTok challenges aside, social media can be an extremely useful tool to communicate your brand across many different cultures. The...
After a small break, (did you even notice?) Marc and Kathy are back with even more bickering, trending topics, and off-the-charts guests as they kick off Season 2 of Off The Marc! This week, Marc and Kathy bring it back to the PR basics and...
For hundreds of millions worldwide, a day is incomplete without posting or watching a short video on TikTok. The social media platform, which launched in 2016, now sees a billion-plus views a day. That's a billion with a B. Whether it’s entertaining, educating, or annoying...
Drafting a media pitch can be one of the hardest writing assignments you’ll do. Why? Because reporters are a tough crowd to please, and they usually decide if what you wrote is worth their time in five seconds or less. You have limited time and...
You don’t just want to have social media… you want to make it work for your business. Planning ahead and setting realistic and attainable social media goals can help you achieve your business’s overall objectives. Want to increase your sales by 25%? Well, you may...
When a PR crisis strikes, it comes in hot and ready to take your business down with it. Even the greatest of planners will need more than a multi-page document to survive a media firestorm. And if you're in denial that a crisis could ever...
With 15% of the world living with some kind of disability, accessibility is not an option. When your content isn’t accessible, not only do you alienate individuals with disabilities, you also lose potential customers. From captioning videos to adding alt text on images, creating and...
You didn’t ask for the $#!T to hit the fan, but it did and now it's your job to get it under control. But it’s important to be strategic about your messaging and not allow a botched response to leave you treading in deeper waters....
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