This week on Off The Marc With The Bickersteins, Marc and Kathy discuss perfecting your business' video strategy. In the days of COVID-19 and remote culture, video has been thrust to the center stage. As Marc says, “If your business isn’t doing video–you should be. And...
This week on Off The Marc With The Bickersteins, Marc and Kathy open up a dialogue about some serious topics. Companies are rebranding because their names or logos are outdated, problematic, and/or racist, especially during this period of social change. To help guide the conversation, Mike Jackson,...
Did you know you ONLY need three good sentences to make sure your target audience finds your blog? This week on Off The Marc with the Bickersteins, Marc and Kathy are geeking out over a topic that a lot of companies want and need to...
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss "Karens", cancel culture, and the risk to you and your company's reputation. What will you do if an employee is caught on camera for saying the wrong thing? How can you protect...
How can you make your business relevant and build revenue during COVID-19? Are you taking the right steps to avoid disaster when you reopen? This week, on Off The Marc With The Bickersteins, Marc and Kathy discuss reopening your business. They look at past downturns, deciding...
A Bickerstein’s Podcast Exclusive: Veteran WTOP news reporter Neal Augenstein shares insider tips for PR pros. With coronavirus forcing many reporters to cover stories remotely, knowing how to “iPhone report” could mean big time media coverage of your clients. Plus, other amazing apps you need...
Ever wonder why you talk about tacos one minute and see an Instagram ad for 50%-off Mexican food a minute later? This week, we discuss advertising; from the evolution of traditional ads (think Yellow Pages) to digital, along with the marvels (or is it creepiness)...
By Karina Meza Millennials and laundry machines aren’t often mentioned in the same sentence. I mean, who really looks forward to washing their clothes? But LG Electronics successfully brought the two together, with a very clean cut promo, made for the social media age. The connection...
In these times of unity, Marc and Kathy set aside a few moments to bicker about the coronavirus. Is the media over-hyping it? Or is it covering the crisis responsibly? It’s a divide that seems to break down by age groups. Older folks (boomers included) reportedly...
By Mark Wright Don’t treat PR like a box to check. It shouldn’t be, “Yeah, we put out that news release.” Or, “Sure, we posted contents on all of our channels.” Or, “Oh yeah, we remembered to recycle that media alert as a newsletter article.” We...
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