A strategic message that gets the press writing about you today, could have been met with blank stares two years ago and may be obsolete next year. In developing your messaging to earn media placements and reach a broader customer base, remember that all messages...
We are talking all about relationships… and no, not Marc and Kathy’s (although maybe that’s another episode). In this episode, we dive into the importance of making and maintaining professional connections in the fast-paced world of public relations. President of Victoire & Co. and PR...
Clubhouse is the hot new audio-only app dominating social media with its high-profile users and niche chat rooms. With opportunities for networking, business growth, and building personal connections, it’s obvious why everyone wants in. The catch? No posts, no comments, and no one can join...
Are you ready for the media? Every organization thinks they should be spotlighted favorably on air and in print, but not every organization is prepared for the influx of calls, emails, and interview requests media coverage creates. This week, Marc and Kathy share their checklist...
Videos don’t go viral overnight… well, some do, but it’s like rolling the dice. When you spend precious revenue on video marketing, you don’t want to throw its success to chance. That’s why investing in creative storytelling is essential, and adding a dash of humor...
This week Marc and Kathy let everyone in on a little secret – all reporters play the same games when trying to capture a story. From ambushing public figures under fire to using hidden cameras to capture a person off-guard, they know all the tricks...
Kathy’s in. Marc’s out. It takes an exclusive invitation to be on Clubhouse--and only one of our hosts has it. Clubhouse is the hot new audio-only app that’s dominating social media with its high-profile users and niche chatrooms. With opportunities for networking, business growth, and...
We’re talking mega PR crises in this episode of the Bickersteins. Everyone from politicians, to big companies, to entertainers and more are "stepping in it" lately. Senator Ted CanCruz, host Chris Harrison from The Bachelor, a school board caught mocking parents, it’s like there’s something...
The year started off with a bang with the Capitol building being attacked by supporters of he who shall not be named, and then Joe Biden was sworn in as the 46th President of the United States. So do you stay quiet about these as...
They're back and bickering (surprise surprise). This week's episode recaps the biggest PR wins and disasters. See who won 2020 and who didn't quite make it. From pelotons to politics and everything in between, Marc and Kathy are covering it all. Listen and download now!...
NEW EPISODE! The war on Christmas and your business -- the battle rages between the Bickersteins. Tis' the season for them to argue over whether you should be saying 'Merry Christmas' or 'Happy Holidays'. Listen and download now....
Studies show that 42% of Americans don't plan on getting the vaccine right away. In this episode of Off The Marc with The Bickersteins, Marc and Kathy talk about marketing the vaccine. While there's a lot of talk surrounding the vaccine itself, there isn't much...
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss TikTok and Instagram Reels. The differences, the similarities, how people make money from these, and all of the latest trends. They took to their newest staff member, Katelyn Eldred, to give them...
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss perfecting your business' video strategy. In the days of COVID-19 and remote culture, video has been thrust to the center stage. As Marc says, “If your business isn’t doing video–you should be. And...
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