Bickering Over: Media and Coronavirus – Hype or Hero?

 In these times of unity, Marc and Kathy set aside a few moments to bicker about the coronavirus. Is the media over-hyping it? Or is it covering the crisis responsibly? It’s a divide that seems to break down by age groups. Older folks (boomers included) reportedly...

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4 PR Tips for Making a Comeback After a Scandal

Every day there seems to be a new scandal seizing the media’s attention. Former Rep. Katie Hill’s recent scandal caused her to resign from her congressional seat only ten months into her term. Her continued activity in the political limelight has inspired conversation over how...

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Google Analytics Part I: What Is It?

The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...

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Keeping it Clean: Re-Working Your Website

Your website is the first impression of your brand — and you know what they say about first impressions. Most customers decide in the first ten seconds whether or not they’ll stay on your website to browse around, and you need to make sure that...

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