With 2022 upon us, the Bickersteins are reflecting back on and, of course, arguing about some of the biggest PR hits and misses that took over the internet in 2021. From hilarious and successful PR stunts to tone-deaf “crisis management” (if you can even call...
Recycling, volunteering, donating… all good things, right? Well, it turns out when your business gives back, people love it! This week #OffTheMarc tackles corporate social responsibility with Chastity Heyward, author of the Forbes article, “The Growing Importance Of Social Responsibility In Business.” As a business coach expert,...
When Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune into a radio station. Instead, they turn to social media. Instagram, Tik Tok, Twitter and Facebook are at the center of ad campaigns. The job of...
How often do you catch someone reading the paper in a park? Not as often as you used to, that’s for sure. Newspaper sales are down and articles are significantly shorter. Why? Shorter attention spans. People are busy, on the go, and they don’t find...
Between finding an honest news source, a reliable car dealership, or even a capable carpenter for your house, it is hard to be trusting in 2021. The internet tells us a lot of information. The problem? A lot of it is contradictory! An authentic brand acts...
When a crisis occurs involving your company it can suddenly feel like the world is coming apart around you. You’re tasked as the one on point to help bring it under control, but you aren’t sure where to even start. For your company, these challenges...
What was your favorite bedtime story growing up? Chances are you remember the characters, your parent’s voice, your favorite spot on the couch. Chances also are you already forgot your boss’s presentation this morning. Why? ENGAGEMENT. This week’s guest knows a thing or two about engaging...
You spend hours drafting the perfect media pitch, but a reporter will decide in about 10 seconds if it’s worth their time – that’s it. Pitching is one of the hardest #PR skills, so who better to have on than NBC4 Washington’s very own assistant news...
Everyone can agree that ketchup is the superior condiment for the perfect burger. No? You don’t like ketchup? Well, ketchup lovers and haters alike are going to want to tune in to learn how ketchup and marketing pair together to help you create the perfect...
True or False? The COVID-19 pandemic causes charitable donations to plummet. That’s a trick question right? People were out of work, money was tight, so obviously donations decreased...
Much of today’s communication is done through likes and comments on Instagram, or emojis, and reactions on Facebook. All of the funny cat videos and TikTok challenges aside, social media can be an extremely useful tool to communicate your brand across many different cultures. The...
After a small break, (did you even notice?) Marc and Kathy are back with even more bickering, trending topics, and off-the-charts guests as they kick off Season 2 of Off The Marc! This week, Marc and Kathy bring it back to the PR basics and...
For hundreds of millions worldwide, a day is incomplete without posting or watching a short video on TikTok. The social media platform, which launched in 2016, now sees a billion-plus views a day. That's a billion with a B. Whether it’s entertaining, educating, or annoying...
Drafting a media pitch can be one of the hardest writing assignments you’ll do. Why? Because reporters are a tough crowd to please, and they usually decide if what you wrote is worth their time in five seconds or less. You have limited time and...
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