Small Business Smarts: Implementing Public Relations

Public relations is a relatively inexpensive way to get your business noticed. A good news story can raise awareness about your business and drive customers to your website or storefront--and it’s cheaper than advertising! Here are some tools your business can use to implement a...

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Get Your Backyard Ready for Outdoor Entertainment

When the gods created fire, they said, “Let’s have a barbecue!” There’s nothing better than enjoying summertime in your backyard with delicious food, drinks and the people you love. Marc Silverstein has two new products that will get your backyard ready for some unforgettable outdoor...

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Live on NewsChannel 8: Jason Smolen Shares Tips for Protecting “Digital Assets” on Let’s Talk Live

Traditionally, estate planning addresses one’s property and finances. Today, more and more people are looking to include their intangible assets like social media accounts, and online photos and videos in their wills. SmolenPlevy Co-Founding Principal Jason Smolen shares tips with NewsChannel 8 on the growing trend of protecting “digital assets” through estate planning on Let’s Talk Live. Although laws regarding digital...

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The Secret Language of Teens

Parents, if you think you’re up to date with your teenager’s hip lingo because you’ve finally figured out what they mean when they scream “OMG”, think again. With the dawn of smartphone technology, teens have abandoned the ancient art of passing notes in class and...

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Small Business Smarts: 8 Keys to Mastering Marketing

Marketing can take many different forms--from print and digital advertising, to social media, to public relations. But regardless of the medium, all marketing efforts should share some key components. Here are eight things every marketing effort should incorporate: 1. Proper Targeting. Are you targeting the right...

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