Media Relations

When the Brand Deal Blows Up: What Influencer Backfires Teach Us About Protecting Your Brand

May 08, 2026 Posted at 13:54h in Marketing, Media Relations, On The Marc Media, Public Relations, Social Media

Influencer marketing works. Until it spectacularly doesn't. The pitch is simple: partner with someone your audience already trusts. They talk about your product. Their followers buy in. It's like having a friend recommend something, except the friend has 3 million followers and gets paid. And when it works?...

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From Cancel Culture to Care Culture: Navigating Reputation in Real Time

April 01, 2026 Posted at 19:43h in Marketing, Media Relations, On The Marc Media, Public Relations

It starts with a screenshot. A tweet. A 12-second clip with zero context and four million views. Or in Frida Baby's case, one TikTok video calling out suggestive language on baby product packaging. Within 24 hours: removed content, limited comments, issued statements. One Reddit commenter nailed...

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When ‘Fake Apologies’ Backfire: Why Humor Isn’t Always the Best PR Strategy

February 26, 2026 Posted at 15:42h in Advertising, Marketing, Media Relations, On The Marc Media, Public Relations, Social Media

“We are deeply sorry.” Plain background. Simple app font. Serious tone. For a second, you think something went wrong. Then you keep reading. They’re apologizing for being too good. Too addictive. Too confidence boosting. Too sold out. It’s not an apology. It’s a flex. The fake apology trend has exploded...

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The Worst Subject
Lines Ever
Why Your Story Pitch Is Already Deleted

January 07, 2026 Posted at 15:29h in Media Relations, On The Marc Media, Public Relations

A reporter recently showed me their phone. Five hundred emailed story pitches. One day. Maybe five or six of them will be read, if they’re lucky. That’s it. Not because your story is bad. Not because they’re ignoring you. Because they physically cannot read them all. Here’s the part that matters. Every one of...

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How Do Brands Navigate Influencer Marketing?

April 29, 2024 Posted at 11:41h in Advertising, Marketing, Media Relations, Public Relations, Small Business, Social Media, Uncategorized

Influencer marketing has emerged as a powerful tool for brands to reach their target audiences in a more authentic and engaging way. Today, influencers carry a significant following and hold considerable influence — hence the name “influencers”. Partnering with the right influencer can significantly boost...

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The Power of Public Relations: A Vital Asset for Progress in Biotech

The Power of Public Relations: A Vital Asset for Progress in Biotech

March 05, 2024 Posted at 13:22h in Marketing, Media Relations, Public Relations, Small Business

In the vast landscape of biotechnology, where groundbreaking innovations are poised to shape the future of medicine, public relations (PR) emerges as an indispensable tool for success. As a seasoned professional in the field, I have witnessed firsthand the transformative impact that effective PR strategies...

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Navigating the Future of Marketing: Where AI Meets Human Ingenuity

Navigating the Future of Marketing: Where AI Meets Human Ingenuity

February 07, 2024 Posted at 15:45h in Media Relations, Public Relations

In today's ever-evolving technological landscape, the fusion of Artificial Intelligence (AI) and human creativity is reshaping the marketing industry. From content creation to targeted advertising, AI-driven solutions are maximizing efficiency and personalization, while human oversight ensures authenticity and empathy. Let's delve into how this intersection...

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    Professor, University of Baltimore School of Law
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    Mainstream Management, LLC
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    President & Founding Partner, Get Real Health
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