Small Business

Digital Marketing Trends to Look Out for in 2016

2016 is right around the corner, so we've put together a preview of some digital marketing trends sure to surface in the new year. Here are our predictions: "Mobilegeddon" will obliterate desktop. According to Google, mobile traffic has overtaken desktop traffic in 10 different countries. The release of “mobilegeddon” earlier...

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Small Business Smarts: Implementing Public Relations

Public relations is a relatively inexpensive way to get your business noticed. A good news story can raise awareness about your business and drive customers to your website or storefront--and it’s cheaper than advertising! Here are some tools your business can use to implement a...

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Small Business Smarts: 8 Keys to Mastering Marketing

Marketing can take many different forms--from print and digital advertising, to social media, to public relations. But regardless of the medium, all marketing efforts should share some key components. Here are eight things every marketing effort should incorporate: 1. Proper Targeting. Are you targeting the right...

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