In a sea of social media platforms, it’s hard to chart the right course for your business. Facebook? Linkedin? Twitter? What about Instagram or even Snapchat? Unless you have lots of time, plenty of content, and are a Kardashian, you probably don’t need to use...
It’s not what you say, it’s the way you say it - and Expertise says it loud and clear. In a just released list of the Best PR Firms in Fairfax, On The Marc Media makes the Top 12, scoring high marks for reputation, credibility,...
On Instagram, it’s no more one-and-done, no more struggling to find the absolute best selfie. Now you can pick a whole bunch of pictures or videos to share at one time. Don’t take this news lightly. Using this feature effectively can earn you likes, additional followers...
Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time. Pro-Tip: Preparing and following up for your media appearance are the keys to success. Preparing for Your Media Appearance Talking with a reporter is different than...
Positive media coverage can open your business to new and lucrative opportunities. Getting in the spotlight starts with the perfect pitch to reporters and editors. Here are the essential dos and don'ts....
Now that you understand the importance of a good news release, it is time to begin writing one. These ten tips will help you write a successful news release that brings your story to center stage: 1. Find a Newsworthy Angle Offer timely information about a recent event or expansion,...
Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...
Two is better than one. Well, at least when it comes to your business's social media. Facebook is one of the most popular social media platforms, but Instagram is becoming increasingly more popular. When businesses post on both Facebook and Instagram, they reach more people....
Media coverage can be beneficial for your brand especially against competitors. Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...
Here’s the windup. And here’s Spotluck’s pitch…on national TV. Spotluck--the red hot discount dining app, is touted on MSNBC’s Your Business, and the results are impressive. Appearing on the show’s “Elevator Pitch” segment, Spotluck CEO and Co-Founder Cherian Thomas is given 60 seconds to explain why...
Google shares the top search results of 2016. We think the video pretty much speaks for itself. ...
Let’s be honest, after the madness of Black Friday and Cyber Monday you might be overindulged with shopping. In case you need help getting back to the holiday spirit, that feeling you get when helping others might do the trick--that’s what #GivingTuesday is all about....
We all recognize the coveted blue checkmark on Twitter. The verified badge confirms that your favorite celeb account is not a catfish. Phew, that was a close one. A verified Twitter account can be just as important to your business as it is to a...
You have a happy customer--so pleased, in fact, that they take you up on your request to leave a rave review on Yelp. But then it happens--again. Their blurb doesn’t show up. Seems to happen all the time with Yelp, especially after you worked so...
We’ve all been there: foiled from tweeting because you topped the 140 character limit. But now, trying to shorten your message by deleting words or riiting in abbrevs (writing in abbreviations) may finally be a problem of the past. Twitter just changed the way it...
Send this to friend
*By downloading the Insight, The Art of Tweeting you are also joining our newsletter.
