Creating an original podcast can yield unexpected opportunities for brands and influencers alike. While getting a new podcast off the ground is easier than you might expect, there are still a few things you need to keep in mind before hitting that record button. Identify the...
Hi everyone! It’s Alex, Sera, and Abby, the current Summer 2022 interns. We’re excited to share with you the latest trends in PR, social media, and podcasts. Here’s what you need to know, to stay in the know this week! Public Relations Trends 1. Is Pride Month...
It was the announcement that sent shockwaves through the Twitter-verse. When Elon Musk, the world’s richest man, announced he would be buying Twitter for $44 billion, it's safe to say the world had questions. The top two trending questions after the announcement – “Why?” (we may...
Have you ever purchased something from the brand of a celebrity or influencer you admire? Recently, we’ve seen a rise in celebrity brands, especially in the beauty, health, and wellness categories – and there’s a PR strategy behind it. We’ve invited Dulma Altan, who has gained...
The slap heard ‘round the world is still stinging Will Smith–Oscar winner for best actor, at least for the moment. With his team and showbiz executives trying to figure out what to do with him since his disastrous outburst at the Oscars, it’s clear Smith...
When scandal rocks the news cycle, everyone anxiously awaits the celeb’s “first public interview.” Did you know that the network and journalist they choose to interview with is crucial to framing their reputation? Tune in as Marc and Kathy break down some of the most...
Anti-marketing is taking the world of advertising by storm. As counterintuitive as it may sound, this approach defies archaic marketing norms and draws on reverse psychology to hook consumers. This week, we invited Senior Director of Product Marketing at Salesforce, Jodi Innerfield, to enlighten us with...
When you’re in a crisis, your words are all you have. Don’t waste the opportunity to take control of the narrative by using language that best suits your business. Here are some helpful tips to consider so your words don’t get in the way of...
It’s time for a crash course on franchises. What is a franchise? What is it like to own a franchise? What are the pros and cons? If these questions have ever crossed your mind, you’ve come to the right place. This week we invited Mark Harrington,...
Ever wonder what it's ACTUALLY like to work in PR? Marc and Kathy are passing the mics this week to the younger *and much cooler* members of the On The Marc Media team. Just a few years out of college, Marin and Kacey dispel myths, share...
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