Does Anti-Marketing Really Work? – with Jodi Innerfield

Does Anti-Marketing Really Work? – with Jodi Innerfield

March 18, 2022 Posted at 17:31h in Podcasts

Anti-marketing is taking the world of advertising by storm. As counterintuitive as it may sound, this approach defies archaic marketing norms and draws on reverse psychology to hook consumers. This week, we invited Senior Director of Product Marketing at Salesforce, Jodi Innerfield, to enlighten us with...

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