Anti-marketing is taking the world of advertising by storm. As counterintuitive as it may sound, this approach defies archaic marketing norms and draws on reverse psychology to hook consumers. This week, we invited Senior Director of Product Marketing at Salesforce, Jodi Innerfield, to enlighten us with...
When you’re in a crisis, your words are all you have. Don’t waste the opportunity to take control of the narrative by using language that best suits your business. Here are some helpful tips to consider so your words don’t get in the way of...
It’s time for a crash course on franchises. What is a franchise? What is it like to own a franchise? What are the pros and cons? If these questions have ever crossed your mind, you’ve come to the right place. This week we invited Mark Harrington,...
Ever wonder what it's ACTUALLY like to work in PR? Marc and Kathy are passing the mics this week to the younger *and much cooler* members of the On The Marc Media team. Just a few years out of college, Marin and Kacey dispel myths, share...
It’s time to get social… on LINKEDIN–the world’s largest professional network on the web. And, contrary to popular opinion, your LinkedIn presence isn’t JUST for finding a job… it’s also an invaluable tool for building your brand, finding new leads, and closing deals. This week we...
With 2022 upon us, the Bickersteins are reflecting back on and, of course, arguing about some of the biggest PR hits and misses that took over the internet in 2021. From hilarious and successful PR stunts to tone-deaf “crisis management” (if you can even call...
Recycling, volunteering, donating… all good things, right? Well, it turns out when your business gives back, people love it! This week #OffTheMarc tackles corporate social responsibility with Chastity Heyward, author of the Forbes article, “The Growing Importance Of Social Responsibility In Business.” As a business coach expert,...
When Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune into a radio station. Instead, they turn to social media. Instagram, Tik Tok, Twitter and Facebook are at the center of ad campaigns. The job of...
How often do you catch someone reading the paper in a park? Not as often as you used to, that’s for sure. Newspaper sales are down and articles are significantly shorter. Why? Shorter attention spans. People are busy, on the go, and they don’t find...
Between finding an honest news source, a reliable car dealership, or even a capable carpenter for your house, it is hard to be trusting in 2021. The internet tells us a lot of information. The problem? A lot of it is contradictory! An authentic brand acts...
When a crisis occurs involving your company it can suddenly feel like the world is coming apart around you. You’re tasked as the one on point to help bring it under control, but you aren’t sure where to even start. For your company, these challenges...
What was your favorite bedtime story growing up? Chances are you remember the characters, your parent’s voice, your favorite spot on the couch. Chances also are you already forgot your boss’s presentation this morning. Why? ENGAGEMENT. This week’s guest knows a thing or two about engaging...
You spend hours drafting the perfect media pitch, but a reporter will decide in about 10 seconds if it’s worth their time – that’s it. Pitching is one of the hardest #PR skills, so who better to have on than NBC4 Washington’s very own assistant news...
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