Make Your Media Pitch Perfect: Storytelling

Media coverage can be beneficial for your brand especially against competitors.  Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...

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6 Ways Public Relations Can Help Your Business

Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...

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Spotluck Takes the National Stage on MSNBC’s Your Business

Here’s the windup. And here’s Spotluck’s pitch…on national TV. Spotluck--the red hot discount dining app, is touted on MSNBC’s Your Business, and the results are impressive. Appearing on the show’s “Elevator Pitch” segment, Spotluck CEO and Co-Founder Cherian Thomas is given 60 seconds to explain why...

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How To Become Twitter Verified

We all recognize the coveted blue checkmark on Twitter. The verified badge confirms that your favorite celeb account is not a catfish. Phew, that was a close one. A verified Twitter account can be just as important to your business as it is to a...

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