Boost Your Small Business with 3 Easy PR Tactics
Integrating public relations (PR) into your marketing plan is vital for any business that wants to grow. Here are three easy PR tactics you can start using today to increase your brand awareness.
1. Start a Podcast
Podcasts are a great way to reach — and build trust with — your target audience. With a podcast, you can share your thoughts and ideas in a format that is easier for your potential clients to consume. In fact, over one-third of Americans listen to podcasts regularly. And 26% of Americans are weekly podcast listeners.
Want to learn more about starting a podcast? Check out our recent blog post where we talk more in-depth about starting one.
2. Utilize Social Media to Create Brand Communities
Many companies today are creating online brand communities to drive customer engagement and loyalty. Luckily, creating an online community is very easy. You can create a public Facebook page, for example, that acts as a forum where your audience can ask questions and interact with each other. Other important social media channels that can help boost your brand are TikTok, Instagram and Twitter. By creating a community on these platforms, your brand awareness will skyrocket.
3. Create a Digital PR Strategy
Use the feedback generated by your online communities to start shaping your digital strategy. Listen to your audience as you shape your digital strategy. By utilizing their feedback, you can map out exactly what they want and then adjust your messaging as you promote your brand to other potential customers.
Creating and testing new PR strategies can be overwhelming, but On The Marc Media can help you along the way. Is your small business in need of a new PR strategy? Email us at firstname.lastname@example.org.