Thirty-five years at one TV station is unheard of in today’s industry… but that’s how long Jamie Costello has been at working at WMAR in his hometown of Baltimore County. Because he's been around the block a time or two, he's got a lot of...
It’s not every day you come face to face with A-list celebrities – unless of course you're the Breaking News Editor for Rolling Stone and former Editor at People Magazine. Jodi Guglielmi chased her journalism dream all the way to New York City and now...
The rapid rise of upstart social media app BeReal puts content creators and brands on notice: be authentic or be ignored. Like TikTok, BeReal built its ecosystem around authenticity from day one. The result: Posts on both of these platforms are getting far more engagement than...
Where is the last place you would want to be recognized? Well, WTOP Radio’s well-known Neal Augenstein has plenty of stories to share about being recognized in the strangest places. That type of recognition comes from being in the business over 25 years. In fact,...
Eating, drinking and reviewing? It seems like the dream job, right? This week we are joined by Nycci Nellis, the founder and publisher of “The List Are You On It” – one of the premiere resources for all things food and wine in the D.C....
You can often see right through a political journalist’s reporting and easily guess which side of the spectrum they favor… but not with this week’s guest. Tim Boyum is a Political Anchor at Spectrum News 1 in Charlotte, NC and he’s dedicated his reporting to...
Integrating public relations (PR) into your marketing plan is vital for any business that wants to grow. Here are three easy PR tactics you can start using today to increase your brand awareness. 1. Start a Podcast Podcasts are a great way to reach — and build...
We’re launching After Deadline with a heavy hitter in the journalism world. David Folkenflik is a Media Correspondent at NPR whose reporting is focused on the relationship between the press, politicians, and the general public. David is a seasoned journalist with over 20 years of...
Ever feel constricted by Twitter’s character limit? Well, there’s a new solution in town. Twitter has recently made a big change to their platform called “Notes”. What Is Twitter Notes? This new feature allows you to ditch the 280 limit and write up to 2,500 words -...
Creating an original podcast can yield unexpected opportunities for brands and influencers alike. While getting a new podcast off the ground is easier than you might expect, there are still a few things you need to keep in mind before hitting that record button. Identify the...
Hi everyone! It’s Alex, Sera, and Abby, the current Summer 2022 interns. We’re excited to share with you the latest trends in PR, social media, and podcasts. Here’s what you need to know, to stay in the know this week! Public Relations Trends 1. Is Pride Month...
It was the announcement that sent shockwaves through the Twitter-verse. When Elon Musk, the world’s richest man, announced he would be buying Twitter for $44 billion, it's safe to say the world had questions. The top two trending questions after the announcement – “Why?” (we may...
Have you ever purchased something from the brand of a celebrity or influencer you admire? Recently, we’ve seen a rise in celebrity brands, especially in the beauty, health, and wellness categories – and there’s a PR strategy behind it. We’ve invited Dulma Altan, who has gained...
The slap heard ‘round the world is still stinging Will Smith–Oscar winner for best actor, at least for the moment. With his team and showbiz executives trying to figure out what to do with him since his disastrous outburst at the Oscars, it’s clear Smith...
When scandal rocks the news cycle, everyone anxiously awaits the celeb’s “first public interview.” Did you know that the network and journalist they choose to interview with is crucial to framing their reputation? Tune in as Marc and Kathy break down some of the most...
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