Crisis Management

We Don’t Let a Crisis Derail Your Hard-earned Reputation.

Whether you’re a business trying to figure out how to keep your customers engaged, or you’ve got reporters clamoring at your door, On The Marc Media can help you or your business with expert crisis preparedness and response.

What We Do

BEFORE A CRISIS:

  • Designate a spokesperson
  • Establish rapid response team
  • Establish emergency response team
  • Establish communications channel
  • Develop an emergency contact list
  • Develop media list
  • Identify key audiences
  • Draft general talking points

DURING A CRISIS:

  • Crisis fact-finding: Who? What? When? Where? Why? How?
  • Meet with rapid response team
  • Assess situation, establish preferred outcome
  • Develop plan and initial response with sense of urgency
  • Communicate plan and talking points to all stakeholders
  • Monitor and assess continuously

AFTER A CRISIS:

  • Continue to monitor impact
  • Evaluate need for organizational changes to prevent future crisis
  • Evaluate management of crisis
  • Update crisis management plan based on evaluation

How We Activate Your Crisis Strategy

Anticipate 

future crises and tackle them before they happen

Establish 

a detailed strategy for before, during and after a crisis

Evaluate

 structures and strategies create a brand that will survive

Implement

your detailed crisis plan with an organized team of experts

Adjust

marketing and advertising build revenue and rally support

Eliminating Threats

Who do you need to get on-board during a crisis?

STAKEHOLDERS

SOCIAL MEDIA FOLLOWERS

EMPLOYEES/EMPLOYERS

INVESTORS

CLIENTS/CUSTOMERS

Crises We’ve Solved

University Coach Social Media Scandal

Crisis: University staff member’s reputation was targeted for destruction following a student’s controversial social media post. The dispute quickly escalated to online threats directed toward the staff member and his family.

Strategy: On The Marc Media launched a multi-prong strategy–crafting a statement and leveraging university newspapers to take the story into our own hands. We developed a social media strategy to disarm online attackers.

Result: Within a matter of days, we resolved the social media skirmish, kept his reputation intact, and averted threats.

DC School Accused of Student Abuse

Crisis: Prominent DC school under fire due to false claims of abusive student/teacher relationships.

Strategy: On The Marc Media uses media connections to reshape the story in a better light.

Result: Protects the school’s reputation through accurate media coverage.

Business Faces Health Inspection Nightmare

Crisis: Business faces potential closure when an overzealous health inspection report is leaked to the media.

Strategy: On The Marc Media quietly connects with all parties to initiate productive conversations and lower the temperature.

Result: Story dies a quiet death.

CONTACT US TODAY

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