PR Tips Tag

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Are You Ready for Your First PR Crisis of 2020?

By Marc Silverstein We’re early in 2020 and already examples of public relations crises are hitting the fan all around the globe: Boeing keeps taking it on the chin amid continued embarrassments over its 737 Max safety problems.The British Royal Family is roiling from the ongoing Harry-and-Meghan...

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4 PR Tips for Making a Comeback After a Scandal

Every day there seems to be a new scandal seizing the media’s attention. Former Rep. Katie Hill’s recent scandal caused her to resign from her congressional seat only ten months into her term. Her continued activity in the political limelight has inspired conversation over how...

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What To Do Before and After Your Media Appearance

Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time. Pro-Tip: Preparing and following up for your media appearance are the keys to success. Preparing for Your Media Appearance Talking with a reporter is different than...

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10 Ways to Write a Successful News Release

Now that you understand the importance of a good news release, it is time to begin writing one. These ten tips will help you write a successful news release that brings your story to center stage: 1. Find a Newsworthy Angle Offer timely information about a recent event or expansion,...

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6 Ways Public Relations Can Help Your Business

Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...

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The Benefits of Hiring a Small PR Agency

Perhaps your company is ready to begin promoting your brand but has found that pitching, scheduling, and following media hits is a more demanding task than you thought. It might be time to hire a public relations agency. But before hiring just any agency, consider...

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