news organizations Tag

More is More: The New Video Production Mantra

September 22, 2015Posted at 20:57h in On The Marc Media, Uncategorized

New research disproves the old adage that “less is more.”  A recent Pew Research study found that when news organizations produce videos, content quality trumps length. In fact, the study shows that viewers prefer long, high-quality videos over short, high-quality videos--finding them more appealing overall. So,...

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