Marc Silverstein Tag

Google Analytics Part I: What Is It?

The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...

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Pro Tips to Get in the News

As PR practitioners, we all share a common goal of making sure our stories are newsworthy.  While getting news coverage for our clients is extremely important, staying up-to-date on the news is also a vital step of the process. As Edward R. Murrow said, “We...

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How to Conduct a Kick A** Interview

All right, it’s time to prep for a big interview you are conducting. Rather than asking the same standard (and dare I say boring) questions, here are a few tips for creating interview questions that bypass the mundane and get down to the nitty-gritty. Do Your...

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How To: Set Up IGTV.

Unless you've been living under a rock, you've probably heard of IGTV by now. Instagrams new long-form verticle video sharing app. Are you ready to start your brands IGTV channel but unsure where to start? Here is a step by step guide to get your IGTV channel started...

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Marc’s ReMARCs: A Sheesh in Wolf’s Clothing

Forget the controversy. Michelle Wolf Failed to Bring “The Funny.” Michelle Wolf is guilty of comedy’s greatest crime: She wasn’t funny. I know, I know. Everyone rushed to their usual corners and is framing the debate about her appearance at the White House Correspondents’ dinner....

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