The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...
As PR practitioners, we all share a common goal of making sure our stories are newsworthy. While getting news coverage for our clients is extremely important, staying up-to-date on the news is also a vital step of the process. As Edward R. Murrow said, “We...
Keeping a close eye on industry news can be critical to your company’s success. Setting up Google alerts on hot topics can make it easier than ever. Follow these steps to set up your Google alerts. Go to Google.com/alerts Enter the topic or term...
All right, it’s time to prep for a big interview you are conducting. Rather than asking the same standard (and dare I say boring) questions, here are a few tips for creating interview questions that bypass the mundane and get down to the nitty-gritty. Do Your...
Unless you've been living under a rock, you've probably heard of IGTV by now. Instagrams new long-form verticle video sharing app. Are you ready to start your brands IGTV channel but unsure where to start? Here is a step by step guide to get your IGTV channel started...
Forget the controversy. Michelle Wolf Failed to Bring “The Funny.” Michelle Wolf is guilty of comedy’s greatest crime: She wasn’t funny. I know, I know. Everyone rushed to their usual corners and is framing the debate about her appearance at the White House Correspondents’ dinner....
L.O.V.E.: 4 STEPS TO CREATING A SUCCESSFUL MARKETING CAMPAIGN L - LISTEN The first step to creating any marketing campaign is to LISTEN to what your clients need. What can you provide them that your competition can’t? Once you figure that out - don’t talk about YOUR...
By Marc Silverstein The Washington Post broke the story, and with it, busted a language barrier too. Whether you see it as blunt talk or coarse language, the paper used a curse word that is normally off-limits. The obscenity: shithole. Early Thursday night, in an online...
While the news media constantly evolves, there are some constants. Whether it’s for online or on air, pitching a story still requires a compelling news release. It takes a lot to cut through the barrage of pitches sent to newsrooms. So before you hit “send”,...
Celebrities aren't the only ones in search of the American dream. Just look at the ABC Show 'Shark Tank', where ambitious entrepreneurs are searching for investments to help grown their businesses. But you don't need sharks or celebrity status to take your small business to the...
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