in the news Tag

Pro Tips to Get in the News

As PR practitioners, we all share a common goal of making sure our stories are newsworthy.  While getting news coverage for our clients is extremely important, staying up-to-date on the news is also a vital step of the process. As Edward R. Murrow said, “We...

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National Friendship Day

Happy National Friendship Day! There is nothing better than that feeling when your new client shifts from a work partner to true friend. Today is National Friendship Day and we wanted to take a moment and reflect on the friendship we have with our client, iFLY...

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Make Your Media Pitch Perfect: Storytelling

Media coverage can be beneficial for your brand especially against competitors.  Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...

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