Business Tag

6 Ways Public Relations Can Help Your Business

Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...

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How To Become Twitter Verified

We all recognize the coveted blue checkmark on Twitter. The verified badge confirms that your favorite celeb account is not a catfish. Phew, that was a close one. A verified Twitter account can be just as important to your business as it is to a...

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Clicking Your Budget Away: The Problem With Digital Ad Fraud

Digital ad fraud has a new price tag and it isn’t pretty. A recent study from Distil Networks, a digital security company, reports that digital ad fraud costs the industry a total of $18.5 billion each year. Distil predicts that digital spending will reach $56...

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