While AI-powered content generation tools like ChatGPT offer several benefits, there are also potential dangers associated with their use. Here are some of the risks that businesses should be aware of....
ChatGPT is a powerful natural language processing model developed by OpenAI. It has the ability to generate coherent and contextually relevant responses to a wide range of prompts. This technology has the potential to transform the field of public relations by allowing organizations to communicate...
Local media coverage is one of the best ways to tell your story and boost your visibility. Whether you are raising awareness for a social cause, achieving a major step towards your mission, or hosting an event, you want everyone to know about it. But...
Nonprofits need to tell their stories in order to attract stakeholders, donors, and champions of their cause. But without a good public relations strategy, your story – no matter how compelling – may never be heard. And if your story isn’t heard, your nonprofit may...
In a crisis, your brand, your credibility, and your entire reputation are on the line. That’s why it’s essential to be prepared. Having a crisis management plan in place helps you get control of the situation and mitigate any potential long-term damage. Here, we provide...
For most businesses, it’s not if a PR crisis will happen, but when. How you handle a public relations crisis will determine if you flourish or burn, making it imperative that organizations act quickly and effectively for a successful recovery. Here are six essential steps...
With countless new social media strategies emerging every day, it can be difficult to decide which one your business should jump on next. Most recently, Meta (the parent company for Facebook, Instagram, and What’s App) widely rolled out Facebook Reels (basically FB’s version of TikTok)...
Perhaps your company is ready to begin promoting your brand but has found that pitching, scheduling, and following media hits is a more demanding task than you thought. It might be time to hire a public relations agency. But before hiring just any agency, consider...
Yelp is the world’s largest home to online reviews, and its reach is constantly growing. Consumers use Yelp to find local businesses because it is considered the most trustworthy review site. In an increasingly digital age, online review platforms are the new word of mouth....
Keeping a close eye on industry news can be critical to your company’s success. Setting up Google alerts on hot topics can make it easier than ever. Follow these steps to set up your Google alerts. Go to Google.com/alerts Enter the topic or term...
Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...
It’s the car everybody is talking about - Tesla. Innovative in mechanics and luxurious in design, many believe it is the first glimpse of what cars will look like in the future. If you have an extra 70 grand to drop, you might already be...
How a business responds to a negative review on Yelp has the power to influence the way consumers perceive the company and even impact their purchasing decisions. However, not just any reply will suffice. When responding to a negative review on Yelp, it is critical...
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