How Will ChatGPT (AI) Impact Public Relations

How Will ChatGPT (AI) Impact Public Relations

ChatGPT is a powerful natural language processing model developed by OpenAI. It has the ability to generate coherent and contextually relevant responses to a wide range of prompts. This technology has the potential to transform the field of public relations by allowing organizations to communicate...

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The Ultimate Guide to Nonprofit Public Relations

The Ultimate Guide to Nonprofit Public Relations

Nonprofits need to tell their stories in order to attract stakeholders, donors, and champions of their cause. But without a good public relations strategy, your story – no matter how compelling – may never be heard. And if your story isn’t heard, your nonprofit may...

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How to deal with a PR crisis

How to Survive a PR Crisis

For most businesses, it’s not if a PR crisis will happen, but when. How you handle a public relations crisis will determine if you flourish or burn, making it imperative that organizations act quickly and effectively for a successful recovery. Here are six essential steps...

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How Facebook Reels Can Keep Your Business Top of Mind

How Facebook Reels Can Keep Your Business Top of Mind

With countless new social media strategies emerging every day, it can be difficult to decide which one your business should jump on next. Most recently, Meta (the parent company for Facebook, Instagram, and What’s App) widely rolled out Facebook Reels (basically FB’s version of TikTok)...

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The Benefits of Hiring a Small PR Agency

The Benefits of Hiring a Small PR Agency

Perhaps your company is ready to begin promoting your brand but has found that pitching, scheduling, and following media hits is a more demanding task than you thought. It might be time to hire a public relations agency. But before hiring just any agency, consider...

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How to Set Up Google Alerts (and Why You Should)

How to Set Up Google Alerts

Keeping a close eye on industry news can be critical to your company’s success. Setting up Google alerts on hot topics can make it easier than ever. Follow these steps to set up your Google alerts. Go to Google.com/alerts Enter the topic or term...

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6 Ways Public Relations Can Help Your Business

6 Ways Public Relations Can Help Your Business

Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...

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4 Steps to Respond to Negative Yelp Reviews

How to Properly Handle Negative Yelp Reviews

How a business responds to a negative review on Yelp has the power to influence the way consumers perceive the company and even impact their purchasing decisions. However, not just any reply will suffice. When responding to a negative review on Yelp, it is critical...

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American Laborers Fighting Like Hell With Freelance Journalist and Teen Vogue Columnist Kim Kelly

American Laborers Fighting Like Hell With Freelance Journalist and Teen Vogue Columnist Kim Kelly

This week’s guest, Kim Kelly is an independent journalist, author, and organizer. She has been a regular labor columnist for Teen Vogue since 2018, and her writing on labor, class, politics, and culture has appeared in The New Republic, The Washington Post, The New York Times, The Baffler, The Nation, the Columbia Journalism Review, and Esquire, among many others. In this episode we talk about her recent book FIGHT LIKE HELL, and how the American laborer is taking power back. ★ CONTACT US ★ Website: https://onthemarcmedia.com/ Email: info@onthemarcmedia.com ↓ FIND US ON SOCIAL ↓ Facebook: https://www.facebook.com/OTMMedia Twitter: https://twitter.com/onthemarcmedia LinkedIn: https://www.linkedin.com/company/on-t... Instagram: https://www.instagram.com/onthemarcme... TikTok: https://www.tiktok.com/@onthemarcmedia Rather read? Check below for the episode transcript!
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    Jonathan Balog
    Chief Communications Officer,
    Goodwill Industries of the Chesapeake
    On The Marc Media has been instrumental in helping Goodwill elevate our mission and programs to new heights. Their exceptional work in recently launching our new adult high school in Baltimore stands as a testament to their unparalleled expertise in public relations. They didn't just secure interviews; they opened doors to influential national, local, trade, and podcast platforms, ensuring our message resonated far and wide. Their deep understanding of our mission, strategic PR approach, and storytelling is an enormous asset. Their team is responsive, creative and quick to adapt to changing circumstances. I’d wholeheartedly recommend them to any organization seeking a dedicated, results-driven PR partner.
    "
    Kenny Kelley
    Founder, Silent Beacon
    As the founder of Silent Beacon, I've had the privilege of working with numerous partners and teams, but my experience with On The Marc Media has been unparalleled From the moment we began, it was clear that they were not just another PR firm; they were a group of passionate storytellers ready to dive deep into the essence of our business. Understanding the intricacies of a product like Silent Beacon is no small feat, yet the team at On The Marc Media grasped our mission and functionality faster than I could have ever expected. Their ability to digest complex information and turn it into compelling narratives is simply astounding. But what's most impressive is how they've managed to get our story in front of the right eyes. The news hits we've received have been spot-on, aligning perfectly with our target audience and business goals. It's clear they have a robust network and know exactly how to leverage it to benefit their clients. I can say, without a doubt, that On The Marc Media has been instrumental in amplifying our brand and propelling our business forward. Their expertise in public relations is evident in the quality and quantity of attention Silent Beacon has received. If you're looking for a PR team that will take the time to understand your business, craft a tailored strategy, and deliver exceptional results, look no further than On The Marc Media.
    "
    Greg Maybaum
    Founder, Greg Maybaum Real Estate Closings
    I’ve been a pioneer and innovator among New York City closing attorneys for 35 years, but my branding needed a skillful refresh to reflect my experience, and I needed someone to transform my website into a tool that would help me prequalify prospects so I could make better use of my time serving upscale clients. On The Marc Media did an amazing job for me on both of those objectives. They reinvented my brand and created a style guide to ensure that my positioning, messaging and graphic design remains consistent going forward. And they not only changed the look and functionality of my website, they turned it into a semi-automated sales funnel that includes a detailed questionnaire that enables me to instantly understand the goals of each prospective client. On The Marc Media really cares. They have the marketing expertise to deliver incredible results and they’re continually evaluating their strategy to see where greater opportunities might exist. I highly recommend working with this team!
    "
    Kimberly Wehle
    Professor, University of Baltimore School of Law
    Pro-active, media savvy, and extremely knowledgeable, On The Marc Media knows their stuff when it comes to PR. I’d heard that they were well connected and one of the best in the business. And after working with them, I can attest to that. Their team landed me dozens of media interviews, including several national appearances in record time.
    "
    Dr. Dale Isaacson
    Doctor, DC Derm Docs
    As specialists in both cosmetic and general medical dermatology, we’ve devoted our practice to helping clients get the healthy body and appearance they need to lead happy lives. We’re also a business that needs expert marketing to let potential clients know we’re here to help them. On The Marc Media built a fantastic social media presence for us on all the right platforms and provided lots of sticky, eye-catching content to grow our following. They got us high-profile coverage in TV, print and online media. And they transformed our website from a static brochure to a business-boosting lead generator. They’ve also helped us use email marketing to keep our expertise and new treatments top-of-mind with prospective and existing clients. If you want your social media and marketing to glow like our clients’ faces, reach out to On The Marc Media!
    "
    Diana Pohlman
    Founder, P.A.N.D.A.S. Network
    On The Marc Media helped us craft a compelling story and acquire critical media coverage that has exponentially raised awareness about P.A.N.D.A.S. across the nation. Their dedicated and professional team will bend over backwards to tell your story and make sure it is heard. Above all else, On The Marc Media shared our compassion and passion for the P.A.N.D.A.S. cause, which made them feel like real partners with a genuine desire to achieve our goals with us.
    "
    Jason Smolen
    Co-Founding Principal, SmolenPlevy
    Marc Silverstein and On The Marc Media have ably represented SmolenPlevy these past years. The firm's needs are diverse ranging from marketing to public relations. Marc consistently develops a solution that is right for the target audience and within budget, assisting our firm in getting out the news of its reputation as a go-to law firm. Marc is highly regarded and highly recommended.
    "
    Laurie Brunner
    Mainstream Management, LLC
    On The Marc Media has helped us entirely rebrand our business with market research and an integrated communications strategy. They've also increased our social media following on Facebook by 405% in just 6 months. On The Marc Media's hands-on approach sets them apart from other public relations and marketing companies, as they consistently go above and beyond to serve our needs—and in every instance have exceeded our objectives. They are true partners with my company, and we consider them a valuable extension of our team.
    "
    Robin Wiener
    President & Founding Partner, Get Real Health
    We've been a proud client of On The Marc Media since 2011. They are a one-of-a-kind PR company. The OTMM team has a great balance of experience in front of the camera and behind it, and are a powerhouse as it relates to social media. We've seen all our marketing objectives and goals met because of our collaboration with OTMM. I would highly recommend them anytime, anyplace!
    "
    Dedalus
    VP of Communications, Dedalus Healthcare
    I cannot speak highly enough of On The Marc Media's exceptional partnership with Dedalus Healthcare. Their dedication, hard work, and unwavering commitment to our success have been instrumental in our journey. On The Marc Media not only understood our business goals but also helped us design a comprehensive strategy that perfectly aligned with our objectives.

    Their ability to adapt and remain nimble in a constantly changing landscape has been a game-changer for us. From social media management to media pitching, they have consistently demonstrated their expertise and determination to deliver real results. On The Marc Media truly embodies the essence of a trusted partner.
    "
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