Author: Marc Silverstein

Google Analytics Part I: What Is It?

The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...

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Keeping it Clean: Re-Working Your Website

Your website is the first impression of your brand — and you know what they say about first impressions. Most customers decide in the first ten seconds whether or not they’ll stay on your website to browse around, and you need to make sure that...

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Creating a One-Stop Shop Story for Reporters

Selling a media pitch to reporters can be tricky work. Reporters are usually busy and will tell you they “don’t have time,” but if you give them a compelling story tied up in a tight little bow, perhaps they might reconsider. Here are a few...

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Learn How To Strengthen Your Social Media with On The Marc Media's Tips

Strengthen Your Social Media

When it comes to social media we all know how important it can be for your business. But how do you make the shift from a “personal posting” mentality to utilizing social media to boost your brand? First, decide as a company if you want...

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On The Marc Media. How to Create Social Media Content.

How to Create Content That’s Worth a Damn

Let’s face it — sometimes, it’s hard to generate quality content for your brand’s social media and blogs. Consumers want new, exciting and interesting feeds to scroll through, and won’t settle for anything less. It can be hard to find inspiration for exciting content, but...

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How to Conduct a Kick A** Interview

All right, it’s time to prep for a big interview you are conducting. Rather than asking the same standard (and dare I say boring) questions, here are a few tips for creating interview questions that bypass the mundane and get down to the nitty-gritty. Do Your...

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Implementing IGTV for Your Brand

Is Instagram going to be the only social media app we ever need? No more need for SnapChat, Skype or FaceTime? Instagram launched IGTV, and it seems this app does everything those apps do plus your taxes. Okay, the taxes part is a bit of...

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How To: Set Up IGTV.

Unless you've been living under a rock, you've probably heard of IGTV by now. Instagrams new long-form verticle video sharing app. Are you ready to start your brands IGTV channel but unsure where to start? Here is a step by step guide to get your IGTV channel started...

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Happy National Book Lovers Day

Do you want unimaginable success? How about a life that continues to grow happier and more fulfilling? Not only is this life possible, but there is just one book you need to help you make it happen. It sounds unrealistic, right? One book that has...

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National Friendship Day

Happy National Friendship Day! There is nothing better than that feeling when your new client shifts from a work partner to true friend. Today is National Friendship Day and we wanted to take a moment and reflect on the friendship we have with our client, iFLY...

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Marc’s ReMARCs: A Sheesh in Wolf’s Clothing

Forget the controversy. Michelle Wolf Failed to Bring “The Funny.” Michelle Wolf is guilty of comedy’s greatest crime: She wasn’t funny. I know, I know. Everyone rushed to their usual corners and is framing the debate about her appearance at the White House Correspondents’ dinner....

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    Jonathan Balog
    Chief Communications Officer,
    Goodwill Industries of the Chesapeake
    On The Marc Media has been instrumental in helping Goodwill elevate our mission and programs to new heights. Their exceptional work in recently launching our new adult high school in Baltimore stands as a testament to their unparalleled expertise in public relations. They didn't just secure interviews; they opened doors to influential national, local, trade, and podcast platforms, ensuring our message resonated far and wide. Their deep understanding of our mission, strategic PR approach, and storytelling is an enormous asset. Their team is responsive, creative and quick to adapt to changing circumstances. I’d wholeheartedly recommend them to any organization seeking a dedicated, results-driven PR partner.
    "
    Kenny Kelley
    Founder, Silent Beacon
    As the founder of Silent Beacon, I've had the privilege of working with numerous partners and teams, but my experience with On The Marc Media has been unparalleled From the moment we began, it was clear that they were not just another PR firm; they were a group of passionate storytellers ready to dive deep into the essence of our business. Understanding the intricacies of a product like Silent Beacon is no small feat, yet the team at On The Marc Media grasped our mission and functionality faster than I could have ever expected. Their ability to digest complex information and turn it into compelling narratives is simply astounding. But what's most impressive is how they've managed to get our story in front of the right eyes. The news hits we've received have been spot-on, aligning perfectly with our target audience and business goals. It's clear they have a robust network and know exactly how to leverage it to benefit their clients. I can say, without a doubt, that On The Marc Media has been instrumental in amplifying our brand and propelling our business forward. Their expertise in public relations is evident in the quality and quantity of attention Silent Beacon has received. If you're looking for a PR team that will take the time to understand your business, craft a tailored strategy, and deliver exceptional results, look no further than On The Marc Media.
    "
    Greg Maybaum
    Founder, Greg Maybaum Real Estate Closings
    I’ve been a pioneer and innovator among New York City closing attorneys for 35 years, but my branding needed a skillful refresh to reflect my experience, and I needed someone to transform my website into a tool that would help me prequalify prospects so I could make better use of my time serving upscale clients. On The Marc Media did an amazing job for me on both of those objectives. They reinvented my brand and created a style guide to ensure that my positioning, messaging and graphic design remains consistent going forward. And they not only changed the look and functionality of my website, they turned it into a semi-automated sales funnel that includes a detailed questionnaire that enables me to instantly understand the goals of each prospective client. On The Marc Media really cares. They have the marketing expertise to deliver incredible results and they’re continually evaluating their strategy to see where greater opportunities might exist. I highly recommend working with this team!
    "
    Kimberly Wehle
    Professor, University of Baltimore School of Law
    Pro-active, media savvy, and extremely knowledgeable, On The Marc Media knows their stuff when it comes to PR. I’d heard that they were well connected and one of the best in the business. And after working with them, I can attest to that. Their team landed me dozens of media interviews, including several national appearances in record time.
    "
    Dr. Dale Isaacson
    Doctor, DC Derm Docs
    As specialists in both cosmetic and general medical dermatology, we’ve devoted our practice to helping clients get the healthy body and appearance they need to lead happy lives. We’re also a business that needs expert marketing to let potential clients know we’re here to help them. On The Marc Media built a fantastic social media presence for us on all the right platforms and provided lots of sticky, eye-catching content to grow our following. They got us high-profile coverage in TV, print and online media. And they transformed our website from a static brochure to a business-boosting lead generator. They’ve also helped us use email marketing to keep our expertise and new treatments top-of-mind with prospective and existing clients. If you want your social media and marketing to glow like our clients’ faces, reach out to On The Marc Media!
    "
    Diana Pohlman
    Founder, P.A.N.D.A.S. Network
    On The Marc Media helped us craft a compelling story and acquire critical media coverage that has exponentially raised awareness about P.A.N.D.A.S. across the nation. Their dedicated and professional team will bend over backwards to tell your story and make sure it is heard. Above all else, On The Marc Media shared our compassion and passion for the P.A.N.D.A.S. cause, which made them feel like real partners with a genuine desire to achieve our goals with us.
    "
    Jason Smolen
    Co-Founding Principal, SmolenPlevy
    Marc Silverstein and On The Marc Media have ably represented SmolenPlevy these past years. The firm's needs are diverse ranging from marketing to public relations. Marc consistently develops a solution that is right for the target audience and within budget, assisting our firm in getting out the news of its reputation as a go-to law firm. Marc is highly regarded and highly recommended.
    "
    Laurie Brunner
    Mainstream Management, LLC
    On The Marc Media has helped us entirely rebrand our business with market research and an integrated communications strategy. They've also increased our social media following on Facebook by 405% in just 6 months. On The Marc Media's hands-on approach sets them apart from other public relations and marketing companies, as they consistently go above and beyond to serve our needs—and in every instance have exceeded our objectives. They are true partners with my company, and we consider them a valuable extension of our team.
    "
    Robin Wiener
    President & Founding Partner, Get Real Health
    We've been a proud client of On The Marc Media since 2011. They are a one-of-a-kind PR company. The OTMM team has a great balance of experience in front of the camera and behind it, and are a powerhouse as it relates to social media. We've seen all our marketing objectives and goals met because of our collaboration with OTMM. I would highly recommend them anytime, anyplace!
    "
    Dedalus
    VP of Communications, Dedalus Healthcare
    I cannot speak highly enough of On The Marc Media's exceptional partnership with Dedalus Healthcare. Their dedication, hard work, and unwavering commitment to our success have been instrumental in our journey. On The Marc Media not only understood our business goals but also helped us design a comprehensive strategy that perfectly aligned with our objectives.

    Their ability to adapt and remain nimble in a constantly changing landscape has been a game-changer for us. From social media management to media pitching, they have consistently demonstrated their expertise and determination to deliver real results. On The Marc Media truly embodies the essence of a trusted partner.
    "
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