A reporter recently showed me their phone. Five hundred emailed story pitches. One day. Maybe five or six of them will be read, if they’re lucky. That’s it. Not because your story is bad. Not because they’re ignoring you. Because they physically cannot read them all. Here’s the part that matters. Every one of...
On The Marc Media is thrilled to announce that our client, the numbers 6-7, have officially been named the Oxford English Dictionary's Word of the Year. (Shouldn’t that be Words of the Year?) Yes, you read that correctly—6-7. A number. Or numbers. Doesn’t matter which....
With the World Series upon us, now seems like a good time for a little advice on fan behavior. Not a lecture, just a quick guide on what to do when you’re caught on camera doing something stupid in the stadium. Because in 2025, it’s not...
Perhaps you heard: Cracker Barrel changed its logo. That’s it. They didn’t change the biscuits. They didn’t cancel gravy. They just tried to freshen up their look so it felt a little less like your great-aunt’s garage. And somehow, that turned into one of the...
There is a stark difference between performative allyship and genuine support, which is evident in the way companies approach their PR strategies. In recent years, there has been a push for authentic representation and support of the LGBTQIA+ community. Brands and corporations are now expected...
In today's hyper-connected world, where every purchase is a statement and every brand interaction is scrutinized, the perception of Generation Z (Gen Z) can make or break a brand. Generation Z, typically defined as individuals born between the mid-1990s and early 2010s, has emerged as a...
Influencer marketing has emerged as a powerful tool for brands to reach their target audiences in a more authentic and engaging way. Today, influencers carry a significant following and hold considerable influence — hence the name “influencers”. Partnering with the right influencer can significantly boost...
Effective media training can be the difference between successfully delivering your message on air and embarrassing yourself on national TV. Whether it's a high-stakes interview, a public appearance, or a press conference, being prepared makes all the difference. At On The Marc Media, we offer...
A bill has been passed by the U.S House Committee that could ban TikTok in the U.S. if its Chinese parent company refuses to sell the app. On Thursday, March 7, the U.S. House Energy and Commerce Committee unanimously voted to approve a bill that...
In the vast landscape of biotechnology, where groundbreaking innovations are poised to shape the future of medicine, public relations (PR) emerges as an indispensable tool for success. As a seasoned professional in the field, I have witnessed firsthand the transformative impact that effective PR strategies...
In today's ever-evolving technological landscape, the fusion of Artificial Intelligence (AI) and human creativity is reshaping the marketing industry. From content creation to targeted advertising, AI-driven solutions are maximizing efficiency and personalization, while human oversight ensures authenticity and empathy. Let's delve into how this intersection...
In the age of fast-paced news, it's easy to overlook the crucial role that journalists play when they put themselves in harm's way to report on conflicts like the recent Hamas terrorist attack on Israel and Russia’s war on Ukraine. These brave individuals are the...
For most businesses, it’s not if a PR crisis will happen, but when. How you handle a public relations crisis will determine if you flourish or burn, making it imperative that organizations act quickly and effectively for a successful recovery. Here are sixteen steps to...
In a crisis, your brand, your credibility, and your entire reputation are on the line. That’s why it’s essential to be prepared. Having a crisis management plan in place helps you get control of the situation and mitigate any potential long-term damage. Here, we provide...
While AI-powered content generation tools like ChatGPT offer several benefits, there are also potential dangers associated with their use. Here are some of the risks that businesses should be aware of....
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