6 Ways Public Relations Can Help Your Business
Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they’re seeing something more credible and authentic.
You can bring your story to life by engaging your audience through public relations. A carefully planned media strategy can help your business achieve the following:
1) Draw in New Customers
A well planned public relations strategy can bring in new customers and drive sales. When your business receives positive media coverage, your brand gains credibility among customers.
2) Build Awareness
Public relations supplements your advertising efforts by building general awareness of your brand, which may help you secure partnerships, customers and funding.
3) Enhance Your Credibility
A positive news story about your company is worth 3 to 5 times the value of the equivalent amount of advertising.
4) Entice Investors
A carefully planned PR strategy will attract investors to your brand, and give you a better negotiating position with potential investors.
5) Make Executives More Credible
Positioning your executives as industry thought leaders makes them—and your brand—more valuable.
6) Frame Your Own Story
Embracing social media and framing your spokesperson as a respected authority in your industry or local market can elevate your brand above the competition.