It’s After Deadline. The stories are filed, the calls are made, the last Tweet has been posted, and now it’s time to unwind. One by one, harried reporters belly up to the….well not the bar, but the podcasting mic. After Deadline: The Media Podcast features hosts Kathy Fowler and Marc Silverstein, recovering journalists gone to “The Darkside” as PR and marketing gurus. Each episode features industry-leading reporters, writers and producers spilling the tea on what really happens behind the scenes. Overworked and under attack by the fake news critics, each guest shares the secrets to not just surviving, but succeeding in the cutthroat and neverending 24/7 news industry. After Deadline: The Media Podcast is a production of On The Marc Media, a top-rated PR and marketing firm in Washington, D.C.
The year started off with a bang with the Capitol building being attacked by supporters of he who shall not be named, and then Joe Biden was sworn in as the 46th President of the United States. So do you stay quiet about these as...
They're back and bickering (surprise surprise). This week's episode recaps the biggest PR wins and disasters. See who won 2020 and who didn't quite make it. From pelotons to politics and everything in between, Marc and Kathy are covering it all. Listen and download now!...
NEW EPISODE! The war on Christmas and your business -- the battle rages between the Bickersteins. Tis' the season for them to argue over whether you should be saying 'Merry Christmas' or 'Happy Holidays'. Listen and download now....
Studies show that 42% of Americans don't plan on getting the vaccine right away. In this episode of Off The Marc with The Bickersteins, Marc and Kathy talk about marketing the vaccine. While there's a lot of talk surrounding the vaccine itself, there isn't much...
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss TikTok and Instagram Reels. The differences, the similarities, how people make money from these, and all of the latest trends. They took to their newest staff member, Katelyn Eldred, to give them...
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss perfecting your business' video strategy. In the days of COVID-19 and remote culture, video has been thrust to the center stage. As Marc says, “If your business isn’t doing video–you should be. And...
This week on Off The Marc With The Bickersteins, Marc and Kathy open up a dialogue about some serious topics. Companies are rebranding because their names or logos are outdated, problematic, and/or racist, especially during this period of social change. To help guide the conversation, Mike Jackson,...
Did you know you ONLY need three good sentences to make sure your target audience finds your blog? This week on Off The Marc with the Bickersteins, Marc and Kathy are geeking out over a topic that a lot of companies want and need to...
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss "Karens", cancel culture, and the risk to you and your company's reputation. What will you do if an employee is caught on camera for saying the wrong thing? How can you protect...
How can you make your business relevant and build revenue during COVID-19? Are you taking the right steps to avoid disaster when you reopen? This week, on Off The Marc With The Bickersteins, Marc and Kathy discuss reopening your business. They look at past downturns, deciding...
A Bickerstein’s Podcast Exclusive: Veteran WTOP news reporter Neal Augenstein shares insider tips for PR pros. With coronavirus forcing many reporters to cover stories remotely, knowing how to “iPhone report” could mean big time media coverage of your clients. Plus, other amazing apps you need...
Ever wonder why you talk about tacos one minute and see an Instagram ad for 50%-off Mexican food a minute later? This week, we discuss advertising; from the evolution of traditional ads (think Yellow Pages) to digital, along with the marvels (or is it creepiness)...
In these times of unity, Marc and Kathy set aside a few moments to bicker about the coronavirus. Is the media over-hyping it? Or is it covering the crisis responsibly? It’s a divide that seems to break down by age groups. Older folks (boomers included) reportedly...
Send this to friend
*By downloading the Insight, The Art of Tweeting you are also joining our newsletter.
