How Facebook Reels Can Keep Your Business Top of Mind

With countless new social media strategies emerging every day, it can be difficult to decide which one your business should jump on next. Most recently, Meta (the parent company for Facebook, Instagram, and What’s App) widely rolled out Facebook Reels (basically FB’s version of TikTok) and is hoping to get traction with a wider range of audiences that mainly uses Facebook. So what does this mean for your business? Depending on who your target demographic is, Facebook Reels could be the perfect strategy for your business to dominate on social. Here’s how: 

What are Facebook Reels?

If you haven’t heard of TikTok or Instagram Reels by now, you must be living under a rock. Short videos on social media are all the rage these days, keeping users’ attention and ending just before they feel the urge to scroll. Facebook Reels are essentially Instagram Reels on this Meta platform. While Facebook debuted reels this past September in the US, over 150 countries are about to gain access to this feature.

How To Utilize Facebook Reels

• Reels can act as a live storyboard or visual planning for what you want your feed to look like, enhancing the experience of your page  
• Add a bold movement or feature unique to reels to help your video stand out, such as a boomerang. 
• Add links and stickers to promote announcements, new products, donations, and events 
• Follow popular trends to spike engagement and pop up as a related post when users search that trend
• Match your brand’s colors incorporated in reels to your logo to stay on theme 

Why Do Facebook Reels Matter?

Meta’s Reels are growing at lightning speed, and there is no sign of it slowing down. While the concept of videos on social media is nothing new, these short videos are unique and new to Facebook, introducing this concept to a whole new generation that exclusively engages with Facebook regularly. We find ourselves getting lost in funny cat videos for hours on Facebook and Instagram, which could explain why 50% of the time users spend on both platforms is just video viewership! If your business isn’t using these video features, you’re missing out!

How Are Reels Financially Beneficial to My Business?

Gone are the days of having to wait 10-30 seconds for an ad to play before you can get back to your mindless scrolling. Facebook Reels are launching ads in two different “non-interruptive” formats: banner advertisements and sticker advertisements. This is a unique approach because the ads will appear as an overlay on the video only taking up a small portion of the screen. This is definitely a game-changer for consumers and advertisers alike.

Ever-changing trends and platform feature rollouts in the world of social media can seem overwhelming, but we’re here to help you keep up. Is your business in need of social media content creation or management? Get in touch with us today at info@onthemarcmedia.com.



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