Pro Tips to Get in the News

As PR practitioners, we all share a common goal of making sure our stories are newsworthy.  While getting news coverage for our clients is extremely important, staying up-to-date on the news is also a vital step of the process. As Edward R. Murrow said, “We cannot make good news out of bad practice.” 

Some of the best ways to keep up with the news include monitoring Twitter hashtags, setting Google alerts and having daily updates sent to your phone. We know the news isn’t always exciting, happy or even relevant for that matter, but you most definitely do not want to miss out on any possible opportunities for commentary.

Any organization should be keeping up with the news — it is imperative that you know what is going on, both in your industry and other related industries. If a huge news story breaks that relates to your company, or one of your clients, you want to be able to make your voice heard as early as possible.

Here are some tactics to improve your chances of getting news coverage:

  • Tie yourself into the news in a relevant way
  • See what other reporters are talking about and put your own spin on it
  • Come up with a unique angle on a normal topic
  • Give your input on a trending topic relating to your industry
  • Follow and or connect with reporters/bloggers who write about your industry so maybe they’ll see you as a relevant thought leader who could be interviewed next time.

Ultimately, it would be unfortunate to miss a good press opportunity simply because you weren’t reading the news regularly. Our main advice is to constantly check your news updates and always think about how you can make your voice heard. Come up with a unique angle, start a trend, tie yourself in, and most importantly, get that news coverage you’ve been working so hard for.



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