Ep. 8 Why The Redskins, Aunt Jemima and More are Rebranding: With Marketing Expert Mike Jackson
This week on Off The Marc With The Bickersteins, Marc and Kathy open up a dialogue about some serious topics.
Companies are rebranding because their names or logos are outdated, problematic, and/or racist, especially during this period of social change.
To help guide the conversation, Mike Jackson, CEO of 2050 Marketing joins the episode to discuss brands like the Washington Redskins, Aunt Jemima, Uncle Ben’s, and Eskimo Pies who are making big and important changes right now. But how much does authenticity play a role in making the change? What conversations need to be had internally and externally during a rebrand like this?
“These brands really need to act, and they need to be authentic,” says Mike Jackson. Listen to find out more about Mike’s take on how companies should and should not approach rebranding.
Mike Jackson is a regular contributor on CNBC and sits on the Board of Directors for many organizations. Mike’s marketing approach at 2050 Marketing is very unique. He looks at what the United States will look like in 2050 from a marketing perspective to help businesses set up brands that will thrive now and in the future.
Disclaimer: This Episode was recorded on 7/16/20, events and details may have changed.