Ep. 6 Protect Yourself From Cancel Culture: With Reputation Management Expert Dr. Elliot Schreiber
This week on Off The Marc With The Bickersteins, Marc and Kathy discuss “Karens”, cancel culture, and the risk to you and your company’s reputation. What will you do if an employee is caught on camera for saying the wrong thing? How can you protect yourself from a scandal?
Special guest Dr. Elliot Schreiber gives expert advice to executives looking to mitigate reputation risk and build an indestructible brand reputation.
Elliot explains, “You have to decide–what are the values that you live with? What will you tolerate and not tolerate? We see cultures in companies where anything goes and eventually they’ll have some real problems.”
Dr. Elliot Schreiber:
Dr. Elliot Schreiber has gained an international reputation as one of the most knowledgeable and experienced experts in brand management, as well as reputation and reputation risk management. He is unique in having been a top corporate executive, academic and consultant.
He has been a speaker at many leading global business conferences, has written and been published widely. Check out his book: 20 Questions Boards of Directors Should be Asking About Strategy Execution.