The PR Strategy Behind Celebrity & Influencer Brands – with Dulma Altan

Have you ever purchased something from the brand of a celebrity or influencer you admire? Recently, we’ve seen a rise in celebrity brands, especially in the beauty, health, and wellness categories – and there’s a PR strategy behind it.

We’ve invited Dulma Altan, who has gained lots of traction on TikTok for talking business and sharing advice geared towards female entrepreneurs, to fill us in on the PR strategy behind celebrity and influencer brands.

Contact Dulma: @iamdulma on TikTok

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