So Long Share Baiting: Facebook’s New Algorithm is Forcing Users to Get More Creative

December 27, 2017Posted at 21:04h in Marketing, Social Media by Marc Silverstein

Facebook has changed its algorithm – again. While the ridiculous numbers and calculations behind it may cause you to turn a blind eye, this time it could impact the way you reach potential customers.

Enter engagement bait. You know, those posts that say “Like if you love X, Share if you love Y” or “Tag your 3 best friends below to enter our contest.” Facebook will not tolerate that anymore. Posts that encourage users to like, comment or tag people in the comments section will result in a demotion of total reach to new audiences, courtesy of the new algorithm. Watch out for posting Facebook content like vote baiting, react baiting, and share baiting.

Three examples of “engagement baiting” shared by Facebook.

Facebook is giving us a challenge – and we accept. It’s time to get creative when it comes to seeking engagement for your posts. Here are some tricks to slide around their new rules.

  • Promote Facebook posts through other channels. Create flyers or E-blasts to direct customers to your posts and suggest likes and shares in turn for discounts.
  • Collaborate with other Facebook pages. Connect with similar businesses and interact with them by sharing each other’s pages and post. This will direct their customers to your page and vice versa, leading to new eyes viewing your content.
  • Create conversation in the comments. Rather than saying “Comment down below”, ask your audience for their thoughts on industry trends or your new products and services.

 

Content that is of quality and created for your target audience will attract engagement. Don’t want to deal with this new algorithm? Take the stress off and let On The Marc Media keep your company on the fingertips and minds of your clients and customers. Call us at (301) 545-0108 today for a free marketing consultation.



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