Off the Hook: iPhones Allow PR Consultants & Newsmakers To Record Reporters’ Interviews

December 11, 2012Posted at 18:30h in Uncategorized by Marc Silverstein
Off-the-Hook-iPhones-Allow-PR-Consultants-Newsmakers-To-Record-Reporters-Interviews

The first question reporters ask these days isn’t what, where, why or how. It’s “do you have an iPhone to record the interview?” WTOP’s Neal Augenstein writes about the newest trend for those working a beat: it called #iphonereporting.  Newsmakers and Public Relations consultants who can record their own interviews on a SmartPhone while the reporter asks questions remotely are a boon in the news business.  His story, for the PBS.Org Blog MediaShift includes insights from On The Marc Media’s Marc Silverstein, who explains how being able to record an interview on a Smartphone helps gain coverage for clients.

To read the entire article on smart phone interviews click here.



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