Instagram’s Latest Update: Multi-photo Posts

On Instagram, it’s no more one-and-done, no more struggling to find the absolute best selfie. Now you can pick a whole bunch of pictures or videos to share at one time.

Don’t take this news lightly. Using this feature effectively can earn you likes, additional followers and even help your business reach the influencer status.

You can now showcase multiple angles of an event, feature different products or visually explain how to use a complex product within one post. It displays in a slideshow format, which makes it possible to share important content without creating clutter.

For instance, in the post below, an interior design company shows off their finished products to promote their business:

If you're into clean, bright spaces featuring little splashes of personality with a classic Southern twist, follow @rethinkdesignstudio right this second. This husband and wife team led by Joel Snayd are NYC transplants who now call #Savannah home and they're our #DesigneroftheMonth for March! Swipe to see more and visit the #linkinbio.

A post shared by HGTV (@hgtv) on Mar 6, 2017 at 3:00pm PST

Big brands are already busy using this tool.

The NBA has a slideshow to share the highlights from 8 games from the night before:

Swipe left to recap tonight's 8 games!

A post shared by NBA (@nba) on Feb 25, 2017 at 10:19pm PST

Time Magazine uses the feature to tease a recently-published special report:

The titans of the tech industry are known for their confidence that they can solve any problem—even, as it turns out, the one that’s defeated every other attempt so far. That’s why the most far-out strategies to cheat death are being tested in America’s playground for the young, deep-pocketed and brilliant: Silicon Valley. For some, that means daily pill regimens and fasting once a week. For others, it means having the blood of a young person pumped into their veins. Many scientists are skeptical. Read our special report on how Silicon Valley is trying to hack its way to a much (much, much) longer life at Time.com/longevity. Photographs by @isabellaconnelley and @bethanmooney for TIME.

A post shared by TIME (@time) on Feb 25, 2017 at 3:17pm PST

And Disney shares two pictures of the animated character Thumper:

There's snow bunny cuter than Thumper. ✏️🐰💕 (Swipe 👉 to see concept art turn to final frame.)

A post shared by Disney (@disney) on Feb 24, 2017 at 10:36am PST

Making your own multi-image slideshow posts is easy. Let’s walk you through the process step-by-step:

Step 1: Enter the Instagram app and click the plus button on the bottom of the screen to upload content.

Step 2: Your photos appear and you’ll see an option for “select multiple” or a button with stacked squares. You can then select the images or videos you want to include in your post.

Step 3: You then have the option to edit your post. You can edit all of the content with the same filter, or you can edit each image or video individually.

Step 4: After you’ve made your final edits, click “next” to create the perfect, creative caption. You can also tag people and add a location, as you would for a regular Instagram post.

 

Step 5: Finally, click “share” and your multi-image slideshow appears on your followers’ timelines.

 

Get out there and tell a story with a series of great pictures on Instagram. Then sit back and watch your customers react.

Not sure you know what kind of content your business should post? Contact On The Marc Media and we’ll help you figure it out.