Facebook has changed its algorithm - again. While the ridiculous numbers and calculations behind it may cause you to turn a blind eye, this time it could impact the way you reach potential customers. Enter engagement bait. You know, those posts that say “Like if...
In a sea of social media platforms, it’s hard to chart the right course for your business. Facebook? Linkedin? Twitter? What about Instagram or even Snapchat? Unless you have lots of time, plenty of content, and are a Kardashian, you probably don’t need to use...
On Instagram, it’s no more one-and-done, no more struggling to find the absolute best selfie. Now you can pick a whole bunch of pictures or videos to share at one time. Don’t take this news lightly. Using this feature effectively can earn you likes, additional followers...
Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...
Two is better than one. Well, at least when it comes to your business's social media. Facebook is one of the most popular social media platforms, but Instagram is becoming increasingly more popular. When businesses post on both Facebook and Instagram, they reach more people....
Media coverage can be beneficial for your brand especially against competitors. Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...
Richard Montgomery High School football team’s hype video is a MUST-SEE. We’re calling it the best high school hype video of 2016. It rivals many college and professional level hype videos. In the spirit of full disclosure, it was produced by On The Marc Media,...
Unless you’ve been on an electronics boycott the past 24 hours, you’ve probably heard the allegations of Melania Trump plagiarizing Michelle Obama’s speech from 2008. As always, the never-forgiving Interweb is having some fun at the expense of Mrs. Trump. Here are some of our...
On Friday, June 3rd, 2016, the world paused to mourn the death of boxing legend Muhammad Ali. Within split seconds of the report of his death, the great Muhammad Ali’s name was trending on social media. Known for his unbelievable boxing talent and his political...
#GivingTuesday: the day when helping others overshadows second helpings. If Black Friday is the ‘main course’ of holiday spending, Giving Tuesday is a guilt-free dessert, a day entirely devoted to donating. Born in 2012, it doesn’t have cultural roots that run as deep as Thanksgiving’s,...
When it comes to technology, teenagers will always have the upper hand. Face it, they’re already experts at the next big app by the time adults learn about last one. In light of the latest sexting nightmare at a Colorado high school, in which students...
Digital ad fraud has a new price tag and it isn’t pretty. A recent study from Distil Networks, a digital security company, reports that digital ad fraud costs the industry a total of $18.5 billion each year. Distil predicts that digital spending will reach $56...
Great Day Washington discovers Spotluck, the nation’s #1 dining app that solves the age-old dining dilemma of choosing where to eat out. Spotluck’s co-founder and CEO, Cherian Thomas joins WUSA9 anchor Chris Leary to give him the scoop on the app that has people spinning...
It’s official: thanks to Twitter, Google searching just got way more fun. The two Internet superpowers decided to join forces to give a makeover to the Google search process. Now, a mini-twitter feed is displayed for the person, brand, or hashtag you look-up on Google. For example,...
If you’re in the camp that believes an emoji is worth a thousand words, consider your animated vocabulary expanding. Along with the presidential election and summer olympics in Rio, 38 new emojis will debut in 2016. The Unicode Consortium, the organization responsible for producing new...
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