Bickering Over: Creative Storytelling through Viral Videos – with Joseph Wilkins
Videos don’t go viral overnight… well, some do, but it’s like rolling the dice. When you spend precious revenue on video marketing, you don’t want to throw its success to chance. That’s why investing in creative storytelling is essential, and adding a dash of humor doesn’t hurt to increase your odds of earning mega views.
FunnySalesVideos founder Joseph Wilkins stops by Off The Marc to share why he thinks the idea of going “viral” is outdated, and every sales video needs to have a solid strategy behind it.
Marc, Kathy, and Joseph discuss the importance of investing in videos that will convert into sales for your business by focusing on the message, your audience, and leveraging humor – and you don’t need to be funny to do it! (You just need to find someone who is!)
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