Looking to Create a Podcast for Your Business? Start Here.
Creating an original podcast can yield unexpected opportunities for brands and influencers alike. While getting a new podcast off the ground is easier than you might expect, there are still a few things you need to keep in mind before hitting that record button.
Identify the Topic and Audience
Think about how you talk to a friend. Now, think about how you talk to a sibling, your boss, or your parents. You likely talk to each of these people in different tones and about different topics. Just as you tailor topics to your audiences in everyday life, you also need to do this for your podcast.
When deciding on your overall topic, ensure the topic is not too broad, but also not too narrow that you leave no space for growing an audience. You need to find your business’s niche. By doing so, you will build a loyal customer base, minimize competition, reduce marketing costs, and demonstrate expertise with the ultimate goal of increasing your profit.
Once you’ve determined your topic and audience, you can begin crafting the podcast’s name and format.
Build Relationships with Your Podcast
Podcasts can be a huge networking asset for businesses when produced correctly. One simple way to do this is by turning your podcast guests into customers.
This strategy is called content-based networking. When you create content with your podcast guests, you can start to build a relationship with them as well. Navigate the conversation for your podcast in a way that allows you to understand who they are, what they do, and how you can nurture this new connection down the road. It’s simple: they will take interest in you and your business if you take interest in them.
Utilize Social Media and Video Marketing
Social media is one of the biggest marketing tools out there. It has been proven that recent social media trends lean more toward visual than aural. You may be thinking “How can I market aural content in a visual world?” Don’t worry, we’ve got the solution: video podcasts and video marketing.
Video marketing is on the rise. One study showed that 72% of customers said they would rather learn about a service or product through a video, and another showed that 54% of customers want to see more video content from brands and businesses they support.
Luckily, to add this extra beneficial marketing layer to your podcast, it is as simple as hitting record on a camera. A meeting software like Zoom is also a great option for capturing both audio and video of your podcast interviews.
Starting a podcast can be tricky, but On The Marc Media can help take the added pressure off. Whether it’s increasing your marketing strategies, expanding your social media following or distributing the latest episode to your new podcast, email us at info@onthemarcmedia.com for more information.
