Brands Jump At The Chance To Go Back To The Future

October 21, 2015Posted at 10:16h in Advertising by Marc Silverstein

Great Scott! The future just arrived.  October 21st, 2015 is the day Marty McFly (and Doc Brown??) arrive from the 1980’s in the beloved movie trilogy Back to the Future. In the film, McFly is on a mission to save his kids. In the real world, a number of brands are using the event to showcase products 30 years in the making.

The USA Today

It’s more than just a prop. USA Today gives readers their very own special edition Back to the Future paper by making the cover of the October 21st issue identical to the one pictured below in the film. The paper takes some creative liberties, filling in the unfinished articles on the movie’s prop and changing headlines that would be tasteless, such as “Washington Prepares for Queen Diana’s Visit.”

 

nike-mag

Nike

While self-lacing sneakers have yet to dominate the shoe industry like the 1989 film predicted, Nike teases that they plan to sell self-lacing sneakers before the year is over. Rumor has it that a pair already exists and is roaming around (or above) New York City.

Pepsi

Pepsi Perfect, the film’s prediction of Pepsi’s 2015 product line officially exists. A limited quantity is available today, although fans on social media are erupting in anger because the special product seems to already be sold out.

Toyota

Toyota reunites the film’s two lead actors, Michael J. Fox and Christopher LLoyd, using the beloved characters to charge their “Fueled by Everything” campaign. The five-minute spot features a real-life scientist teaching Fox and LLoyd how trash can turn into fuel for their cars. The technology is modern, but there is no shortage of nostalgia in the ad, which uses the Toyota Tacoma (Marty’s truck in the film), the Huey Lewis and the News song “Power of Love” and more.

BTW: It turns out Marty and Doc Brown’s time traveling DeLorean blasts right into the Jimmy Kimmel show. And wait until you see their reactions when they discover what their famed antagonist Biff is up to. (And it’s a lot more than 1.21 gigawatts.)

 

 



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