It’s the car everybody is talking about – Tesla. Innovative in mechanics and luxurious in design, many believe it is the first glimpse of what cars will look like in the future. If you have an extra 70 grand to drop, you might already be sitting in the driver’s seat of one. But if not, you can still benefit from Tesla in an unexpected way. Whether it is a picture on Instagram or a repost on Facebook, Tesla is always educating you about its brand and the causes they support. Their strategy is a force to emulate and with a few simple changes, you can put your brand on the same marketing fast-track as Tesla.
1. Social Media – Fast & Followers
Social media is only accelerating so don’t pump the brakes on posts. Tesla has a diverse social media presence and posts frequently to allow them to engage tons of followers and by modest means. With a following of almost 4 million people on both Twitter and Facebook, Tesla can quickly launch their new products and promote their messages far and wide. Almost everyone has a smartphone in their hand, so capitalize on social media as a fast and free way to connect your brand with potential customers.
2. Put a Face to a Name
Elon Musk is just as important to Tesla’s brand as the actual Tesla cars driving down the highway. As a recognizable face and an active personality on Twitter and Reddit, he sparks hype with new product announcements and engages with consumers in all aspects of the company. Switch gears on your company’s social media accounts and put your CEO on the frontlines. Making communication personal will build trust and make consumers feel more comfortable with your brand.
3. Inspire Wider Discussions
As producers of electric cars, Tesla saw it best fit to support and promote the environmental movement of sustainability. Test drive incorporating a worthy cause into your company’s brand that aligns with your overall purpose. If you are a small business, partnering with a charity in your area is a great place to start. While backing a cause can be a dicey move for a brand, you have the potential to create a well-rounded package consumers will be eager to get behind.
Your strategy for marketing your brand should be ever-changing. It should adapt to your consumer base and alter whenever trends go out of style. Keeping up to date with social media advances and staying the course with avenues that are working for the brand will enhance your marketing strategy without breaking the bank.