The Interview- Most Tweeted Movie of All Time?

Trends in news and social media shed light on nation’s mindset regarding the movie

The Interview. The controversial new movie, Sony and North Korea have been mentioned over 2,751,490 times on Twitter just over the past 7 days.

This week, the movie The Interview has been front-and-center in both the news and social media. In case you missed it, the gist is that the nation’s largest theater chains have decided not to screen the movie—a Sony Pictures comedy starring Seth Rogen and James Franco, two journalists who are asked to assassinate North Korean Dictator Kim Jong-un—after receiving anonymous threats. The theaters cite safety concerns, while critics claim the move is gutless, and a blow to free speech.

Below are charts and statistics that show media coverage and Twitter chatter related to the movie over the past seven days. It’s interesting to note that media coverage of the movie has been relatively neutral, while the response on social media has been largely negative. The charts and statistics also illustrate how conversations are most likely to mention Sony, not surprising given that the threats followed the hacking of Sony’s emails by North Korea, according to the FBI. Furthermore, the sentiment scores related to the social media conversations indicate that Tweets about North Korea have virtually all been negative.

Media Hits
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Sentiment

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Social Media Conversation Volume

Hashtags:

  #TheInterview  175,960 Tweets     Sentiment Score: 50

#Sony                 129,158 Tweets      Sentiment Score: 34

#NorthKorea      29,602 Tweets     Sentiment Score: 18

Mentions:

          Sony          1,402,866 Tweets      Sentiment Score: 33

    The Interview    717,683 Tweets      Sentiment Score: 56

       North Korea    296,221 Tweets     Sentiment Score: 20



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