Bickering Over: The Games Reporters Play & Why They Make The BEST Crisis Managers
This week Marc and Kathy let everyone in on a little secret – all reporters play the same games when trying to capture a story. From ambushing public figures under fire to using hidden cameras to capture a person off-guard, they know all the tricks because they’ve been there (and sometimes done that) as veteran reporters.
So why turn to a former reporter as the expert during a crisis? Because they know exactly what the media is thinking and the tactics they use to get the story they want. Learn how Marc and Kathy have capitalized on their past experiences and leveraged their knowledge of the media to help businesses when they are facing a major PR crisis.