Bickering Over: Calming the Panic Through PR in a Post-Pandemic World – with Joe & Chad McLeod
Remember when everyone panicked about the gas shortage and started to fill TRASH BAGS with gas?!! Yeah, that’s what we call panic, and it could have been prevented with the right PR message. Experts Joe and Chad McLeod share their perspectives on how strategic PR can help calm the panic when a crisis occurs, especially in a post-pandemic world. From true emergencies to fake news-induced mania, the Florida-based duo discusses the recent Colonial Gas Line shutdown, consumer fear and the ‘ASAP’ method to mitigate panic. Listen in as they discuss weathering PR storms, and how to come out (mostly) unscathed.
Want to connect with Chad and Joe? Visit their website: https://mcleodcommunications.com/
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Need strategic messaging to help calm the panic during your businesses’ next crisis? We can help! Visit www.onthemarcmedia.com or email info@onthemarcmedia.com.