Whether you’re a business trying to figure out how to keep your customers engaged, or you’ve got reporters clamoring at your door, On The Marc Media can help you or your business with expert crisis preparedness and response.
Anticipate
future crises and tackle them before they happen
Establish
a detailed strategy for before, during and after a crisis
Evaluate
business structures and strategies to create a brand that will survive
Implement
your detailed crisis plan with an organized team of experts
Adjust
marketing and advertising build revenue and rally support
Crisis: University staff member’s reputation was targeted for destruction following a student’s controversial social media post. The dispute quickly escalated to online threats directed toward the staff member and his family.
Strategy: On The Marc Media launched a multi-prong strategy–crafting a statement and leveraging university newspapers to take the story into our own hands. We developed a social media strategy to disarm online attackers.
Result: Within a matter of days, we resolved the social media skirmish, kept his reputation intact, and averted threats.
Crisis: Prominent DC school under fire due to false claims of abusive student/teacher relationships.
Strategy: On The Marc Media uses media connections to reshape the story in a better light.
Result: Protects the school’s reputation through accurate media coverage.
Crisis: Business faces potential closure when an overzealous health inspection report is leaked to the media.
Strategy: On The Marc Media quietly connects with all parties to initiate productive conversations and lower the temperature.
Result: Story dies a quiet death.
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