Traditional marketing plans imploded when the pandemic hit. Now, conditions continue to turn ‘new normal’ into a moving target. How do you change to capture customers where they are today, and where they’re headed tomorrow?
We can work with you to adjust your marketing and advertising operations to generate revenue and keep your business afloat — not only during a crisis, but throughout long periods of uncertainty.
Expert Advice from Veteran Journalists
Sometimes, like right now, the world feels like it’s coming apart around you, and you’re on point to help bring it under control. For your company, these challenges have the potential to inflict steep human and economic consequences.
Whether you’re a business trying to figure out how to keep your customers engaged, or you’ve got reporters clamoring at your door, On The Marc Media’s Crisis Management and Marketing Team can help you with expert crisis preparedness and response.
Who We Are
We know this stuff, because we’ve lived it. We’re veteran TV reporters turned public relations and marketing pros. We’ve been on all sides of crises:
Consider this page your one-stop shop for crisis management support.
Step 1: Establish a crisis team and specific crisis roles of each member.
Pro Tip: Think about all players: spokesperson, attorney, board, PR professional, influencers, etc. Gather as much information from the situation as possible and make sure the team is up-to-speed on all of it.
Step 2: Develop a crisis checklist and action plan,
Pro Tip: Your checklist should be broad enough to address any future crisis. If in a crisis, tailor your plan to the particular issue.
Step 3: Identify key stakeholders and key influencers.
Pro Tip: Once identified, get talking points to anyone who might be contacted by the media. Decide if you need to talk to other organizations that might be impacted to make a joint statement.
Step 4: Identify external and internal communication channels.
Pro Tip: Use all communication channels – including website, email, social media (Facebook & Twitter) as well as in-person meetings.
Step 5: Develop a few clear, simple messages for the media and the public.
Pro Tip: Get your statement out in a timely manner, and always include where to go for more information.
Step 6: Monitor and track news coverage.
Pro Tip: Keep contact names and numbers of all media inquiries so you can call them back with updates and control the message.
Step 7: Be prepared for the aftermath.
Pro Tip: Expect and manage emotional backlash, scrutiny, or loss of faith in the organization with honest and forthcoming communication.
Step 8: Review your crisis plan and update accordingly.
Pro Tip: Assess and analyze past and current crises to create and implement active steps that PREVENT another crisis in the future.
Unfortunately, that’s not always possible, either because you didn’t have a plan (we can help you fix that) or because the one you had doesn’t fit the scenario you now face (we can help you fix that, too). Here are some more quick tips, but we should really discuss this with you by phone if you have a few minutes:
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