Insights

At On The Marc Media, we are committed to being a step ahead of the field and leading the conversation. Good ideas are meant to be shared.

How To Grow Your Law Firm Using Integrated Marketing Strategies

How To Grow Your Law Firm Using Integrated Marketing Strategies

 

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    Crisis Comeback Webinar: How PR & Marketing Can Help Your Business Survive Tough Times

    In our Crisis Comeback webinar, On The Marc Media founders and communications experts cover topics including:
    • Lessons from Past Downturns
    • 6 PR and Marketing Strategies Businesses Should Implement
    • The Ultimate Crisis Management Checklist for Reopening Your Business



      Crisis Management Toolkit

      Whether you're a business trying to figure out how to keep your customers engaged, or you've got reporters clamoring at your door, On The Marc Media's Crisis Management Team can help you with expert crisis preparedness and response.

       

      Enter your email to download the file.


        Making Your Media Pitch Perfect

        Consumers believe news stories more than advertising. A story in the Washington Post, or on an influential blog, can lead to a substantial increase in sales and company growth.

         

        How can you make your media “pitch perfect?”



          7 Steps for Success on Yelp

          In an increasingly digital age, how you manage your Yelp presence can make or break your business's credibility.

           

          Even if your reviews aren't all five stars, you can follow this guide to develop a reputation on Yelp that says otherwise.



            Standing out from the Crowd

            It's estimated that about 2,000 news releases are sent out everyday.  So, needless to say, it's a crowded field out there—and you want your news release to get noticed.

             

            Journalists are busy and, like the rest of us, inundated with a lot of information. Your job is to make their job easier—by providing them with real information they can actually use. Download this white paper to learn how.



              The Art of Tweeting

              Businesses underestimate the power of 140 characters. Twitter is the social media tool used by today's thought leaders and influencers. Tweeting is an art, and the staff at On The Marc Media are trained artists.

               

              Read our whitepaper and infographic to learn how to get your brand trending.
              *Recommended for Health IT professionals



                Media Training 101

                Having your brand featured on television, print or radio can introduce your products and/or services to the people who matter. Media training is a science. On The Marc Media is led by veteran reporters and television personalities and knows what it takes to make the most of the spotlight.
                In this slideshow, learn the ins and outs of preparing for the media.



                  Pinning for Popularity

                  Who said Pinterest is just for DIY enthusiasts, amateur interior designers and brides-to-be? When used with a business mindset, Pinterest can take your company, regardless of industry, to the next level as effectively a Facebook and Twitter.

                   

                  Watch this video to learn how to jumpstart your company's presence on Pinterest.



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                      PGlmcmFtZSB3aWR0aD0iNzQwIiBoZWlnaHQ9IjQxNSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9wRDJpV3U4b3NxWSIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZSIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==
                      Jonathan Balog
                      Chief Communications Officer,
                      Goodwill Industries of the Chesapeake
                      On The Marc Media has been instrumental in helping Goodwill elevate our mission and programs to new heights. Their exceptional work in recently launching our new adult high school in Baltimore stands as a testament to their unparalleled expertise in public relations. They didn't just secure interviews; they opened doors to influential national, local, trade, and podcast platforms, ensuring our message resonated far and wide. Their deep understanding of our mission, strategic PR approach, and storytelling is an enormous asset. Their team is responsive, creative and quick to adapt to changing circumstances. I’d wholeheartedly recommend them to any organization seeking a dedicated, results-driven PR partner.
                      "
                      Kenny Kelley
                      Founder, Silent Beacon
                      As the founder of Silent Beacon, I've had the privilege of working with numerous partners and teams, but my experience with On The Marc Media has been unparalleled From the moment we began, it was clear that they were not just another PR firm; they were a group of passionate storytellers ready to dive deep into the essence of our business. Understanding the intricacies of a product like Silent Beacon is no small feat, yet the team at On The Marc Media grasped our mission and functionality faster than I could have ever expected. Their ability to digest complex information and turn it into compelling narratives is simply astounding. But what's most impressive is how they've managed to get our story in front of the right eyes. The news hits we've received have been spot-on, aligning perfectly with our target audience and business goals. It's clear they have a robust network and know exactly how to leverage it to benefit their clients. I can say, without a doubt, that On The Marc Media has been instrumental in amplifying our brand and propelling our business forward. Their expertise in public relations is evident in the quality and quantity of attention Silent Beacon has received. If you're looking for a PR team that will take the time to understand your business, craft a tailored strategy, and deliver exceptional results, look no further than On The Marc Media.
                      "
                      Greg Maybaum
                      Founder, Greg Maybaum Real Estate Closings
                      I’ve been a pioneer and innovator among New York City closing attorneys for 35 years, but my branding needed a skillful refresh to reflect my experience, and I needed someone to transform my website into a tool that would help me prequalify prospects so I could make better use of my time serving upscale clients. On The Marc Media did an amazing job for me on both of those objectives. They reinvented my brand and created a style guide to ensure that my positioning, messaging and graphic design remains consistent going forward. And they not only changed the look and functionality of my website, they turned it into a semi-automated sales funnel that includes a detailed questionnaire that enables me to instantly understand the goals of each prospective client. On The Marc Media really cares. They have the marketing expertise to deliver incredible results and they’re continually evaluating their strategy to see where greater opportunities might exist. I highly recommend working with this team!
                      "
                      Kimberly Wehle
                      Professor, University of Baltimore School of Law
                      Pro-active, media savvy, and extremely knowledgeable, On The Marc Media knows their stuff when it comes to PR. I’d heard that they were well connected and one of the best in the business. And after working with them, I can attest to that. Their team landed me dozens of media interviews, including several national appearances in record time.
                      "
                      Dr. Dale Isaacson
                      Doctor, DC Derm Docs
                      As specialists in both cosmetic and general medical dermatology, we’ve devoted our practice to helping clients get the healthy body and appearance they need to lead happy lives. We’re also a business that needs expert marketing to let potential clients know we’re here to help them. On The Marc Media built a fantastic social media presence for us on all the right platforms and provided lots of sticky, eye-catching content to grow our following. They got us high-profile coverage in TV, print and online media. And they transformed our website from a static brochure to a business-boosting lead generator. They’ve also helped us use email marketing to keep our expertise and new treatments top-of-mind with prospective and existing clients. If you want your social media and marketing to glow like our clients’ faces, reach out to On The Marc Media!
                      "
                      Diana Pohlman
                      Founder, P.A.N.D.A.S. Network
                      On The Marc Media helped us craft a compelling story and acquire critical media coverage that has exponentially raised awareness about P.A.N.D.A.S. across the nation. Their dedicated and professional team will bend over backwards to tell your story and make sure it is heard. Above all else, On The Marc Media shared our compassion and passion for the P.A.N.D.A.S. cause, which made them feel like real partners with a genuine desire to achieve our goals with us.
                      "
                      Jason Smolen
                      Co-Founding Principal, SmolenPlevy
                      Marc Silverstein and On The Marc Media have ably represented SmolenPlevy these past years. The firm's needs are diverse ranging from marketing to public relations. Marc consistently develops a solution that is right for the target audience and within budget, assisting our firm in getting out the news of its reputation as a go-to law firm. Marc is highly regarded and highly recommended.
                      "
                      Laurie Brunner
                      Mainstream Management, LLC
                      On The Marc Media has helped us entirely rebrand our business with market research and an integrated communications strategy. They've also increased our social media following on Facebook by 405% in just 6 months. On The Marc Media's hands-on approach sets them apart from other public relations and marketing companies, as they consistently go above and beyond to serve our needs—and in every instance have exceeded our objectives. They are true partners with my company, and we consider them a valuable extension of our team.
                      "
                      Robin Wiener
                      President & Founding Partner, Get Real Health
                      We've been a proud client of On The Marc Media since 2011. They are a one-of-a-kind PR company. The OTMM team has a great balance of experience in front of the camera and behind it, and are a powerhouse as it relates to social media. We've seen all our marketing objectives and goals met because of our collaboration with OTMM. I would highly recommend them anytime, anyplace!
                      "
                      Dedalus
                      VP of Communications, Dedalus Healthcare
                      I cannot speak highly enough of On The Marc Media's exceptional partnership with Dedalus Healthcare. Their dedication, hard work, and unwavering commitment to our success have been instrumental in our journey. On The Marc Media not only understood our business goals but also helped us design a comprehensive strategy that perfectly aligned with our objectives.

                      Their ability to adapt and remain nimble in a constantly changing landscape has been a game-changer for us. From social media management to media pitching, they have consistently demonstrated their expertise and determination to deliver real results. On The Marc Media truly embodies the essence of a trusted partner.
                      "
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