Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support victims of these violent crimes and prevent underage drinking. MADD has helped save more than 400,000 lives and reduce drunk driving deaths by more than 50%.
We generated massive national and local media coverage during MADD’s biggest legislative battle in its four-decade history: passage of a federal law requiring lifesaving auto tech in all new cars to end impaired driving. On The Marc Media secured over 1,000 high-value earned media hits, including dozens of targeted op-eds. After achieving that goal, we continue to support MADD with a targeted public relations strategy to raise awareness about this critical issue in the media.
